Stop-Action Character Domo Takes Over Convenience Stores
Marissa Liu — October 5, 2009 — Marketing
References: slurpee & eatmedaily
Domo, the wildly popular Japanese stop-action character, is appearing this fall in an elaborate 7-Eleven and Domo promotion. Domo’s toothy brown face is plastered on everything imaginable and a new Slurpee flavor, Fuji Frost will accompany the campaign.
The 7-Eleven and Domo promotion will consist of three collectible Slurpee cups, character straws, coffee cups and hilarious hot dog containers that would probably make Homer Simpson a little jealous. There’s even Domo schwag like hats, t-shirts and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers “love crazy Japanese S#@ts.” Check out images from the promotion in the gallery above, courtesy of Eat Me Daily, and see their coverage for even more photos.
The 7-Eleven and Domo promotion will consist of three collectible Slurpee cups, character straws, coffee cups and hilarious hot dog containers that would probably make Homer Simpson a little jealous. There’s even Domo schwag like hats, t-shirts and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers “love crazy Japanese S#@ts.” Check out images from the promotion in the gallery above, courtesy of Eat Me Daily, and see their coverage for even more photos.
Trend Themes
1. Character Collaborations - Promotions that feature popular characters from different media platforms, such as Domo, can create unique and appealing experiences for consumers.
2. Collectible Merchandise - Offering collectible items like Slurpee cups, straws, and coffee cups can drive consumer engagement and create a sense of exclusivity.
3. Cultural Fusion Marketing - Incorporating elements of different cultures, like the Japanese character Domo, into marketing campaigns can attract diverse audiences and create a buzz.
Industry Implications
1. Convenience Store - Convenience stores like 7-Eleven can benefit from character collaborations to enhance brand loyalty and attract new customers.
2. Beverage - The beverage industry can explore innovative promotional campaigns with collectible merchandise to increase sales and encourage repeat purchases.
3. Entertainment - The entertainment industry can leverage character collaborations to expand brand reach and create additional revenue streams through merchandise sales.
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