Top 100 Cosmetics Trends in August

From Exfoliating Essence Toners to Pink Aloe Vera Skincare

The August 2022 cosmetics round-up is full of new and essential formulations that help one stay on top of their skincare routine.

The sustainable and ethical skincare brand Lush has always been at the forefront of the cosmetic industry due to its fresh and unique formulations, as well as its approach to eco-conscious packaging. This month, the brand spotlighted its Cup O'Coffee Face & Body Mask which is ideal for the morning, as well as its Mask of Magnaminty which combines clay and mint.

Affordable beauty brand e.l.f. Cosmetics, on the other hand, launched its Game Up collection which caters to avid gamers with a playful video game aesthetic.

For individuals looking for more intense skincare treatments, the August 2022 cosmetics line-up spotlights NuVsio, a scientifically backed holistic company that prides itself on its microbiome-friendly innovations‚from its Mineral Eye Balm to its Mineral Facial Treatment.

SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 90%
Freshness 14%
Daily Scent-Free Moisturizers
CATEGORY
Marketing
Daily Scent-Free Moisturizers
Nightly Resurfacing Treatments
CATEGORY
Pop Culture
Nightly Resurfacing Treatments
Acne-Targeting Daily Cleansers
CATEGORY
Fashion
Acne-Targeting Daily Cleansers
Mineral-Enriched Eye Balms
CATEGORY
Fashion
Mineral-Enriched Eye Balms
Fermented Beauty Bundles
CATEGORY
Fashion
Fermented Beauty Bundles
Firming Body Gels
CATEGORY
Fashion
Firming Body Gels
Accelerated Wrinkle Reduction Serums
CATEGORY
Fashion
Accelerated Wrinkle Reduction Serums
Natural Rejuvenating Creams
CATEGORY
Fashion
Natural Rejuvenating Creams
Touch-Free Hemorrhoid Sprays
CATEGORY
Marketing
Touch-Free Hemorrhoid Sprays
Lavender Face Serum Bundles
CATEGORY
Marketing
Lavender Face Serum Bundles
Blackheads-Addressing Daily Acne Serums
CATEGORY
Fashion
Blackheads-Addressing Daily Acne Serums
Vitamin-Enhanced Retinol Serums
CATEGORY
Fashion
Vitamin-Enhanced Retinol Serums
Balancing Nourishing Body Lotions
CATEGORY
Fashion
Balancing Nourishing Body Lotions
Lightweight Vitamin C Serums
CATEGORY
Fashion
Lightweight Vitamin C Serums
Science-Backed Natural Skincare Sets
CATEGORY
Fashion
Science-Backed Natural Skincare Sets
Microbiome Skincare Sets
CATEGORY
Fashion
Microbiome Skincare Sets
Nourishing Foot Soak Collections
CATEGORY
Fashion
Nourishing Foot Soak Collections
Luxuriously Scented Soaps
CATEGORY
Fashion
Luxuriously Scented Soaps
Exfoliating Essence Toners
CATEGORY
Fashion
Exfoliating Essence Toners
Revamped Vitamin C Eye Creams
CATEGORY
Fashion
Revamped Vitamin C Eye Creams
Playful Face Cleanser Packaging
CATEGORY
Eco
Playful Face Cleanser Packaging
Celebrity-Launched Beauty Mists
CATEGORY
Fashion
Celebrity-Launched Beauty Mists
Soothing Shampoo Bars
CATEGORY
Eco
Soothing Shampoo Bars
Clean Cosmeceutical Skincare
CATEGORY
Fashion
Clean Cosmeceutical Skincare
Mint-Scented Clay Masks
CATEGORY
Fashion
Mint-Scented Clay Masks
Nano CBD Skincare
CATEGORY
Fashion
Nano CBD Skincare
AI Suncare Advisors
CATEGORY
Fashion
AI Suncare Advisors
Statement-Making Pollinator Campaigns
CATEGORY
Social Good
Statement-Making Pollinator Campaigns
Fragrance-Based Body Collections
CATEGORY
Fashion
Fragrance-Based Body Collections
Coffee-Infused Refreshing Exfoliating Masks
CATEGORY
Eco
Coffee-Infused Refreshing Exfoliating Masks
Dessert-Inspired Waxing Dots
CATEGORY
Marketing
Dessert-Inspired Waxing Dots
Self-Moisturizing Lip Treatments
CATEGORY
Fashion
Self-Moisturizing Lip Treatments
Brightening Cleansing Balms
CATEGORY
Fashion
Brightening Cleansing Balms
AI Suncare Advisors
CATEGORY
Fashion
AI Suncare Advisors
Quick-Dry Nail Polish Pairs
CATEGORY
Fashion
Quick-Dry Nail Polish Pairs
Microbiome-Balancing Acne Skincare
CATEGORY
Fashion
Microbiome-Balancing Acne Skincare
Neuro-Calming Peptide Ampoules
CATEGORY
Fashion
Neuro-Calming Peptide Ampoules
Multi-Acid Milk Serums
CATEGORY
Pop Culture
Multi-Acid Milk Serums
Drag-Queen Backed Cosmetics
CATEGORY
Fashion
Drag-Queen Backed Cosmetics
Highly Pigmented Lip Pencils
CATEGORY
Eco
Highly Pigmented Lip Pencils
Silky-Soft Powder Blushes
CATEGORY
Fashion
Silky-Soft Powder Blushes
Firming Posterior Balms
CATEGORY
Pop Culture
Firming Posterior Balms
Made-to-Play Songstress Makeup
CATEGORY
Marketing
Made-to-Play Songstress Makeup
Brightening Radiance Serums
CATEGORY
Fashion
Brightening Radiance Serums
High-Oil Body Lotions
CATEGORY
Marketing
High-Oil Body Lotions
PHA/AHA-Infused Skincare
CATEGORY
Fashion
PHA/AHA-Infused Skincare
Three-Step Deodorant Systems
CATEGORY
Fashion
Three-Step Deodorant Systems
Customized Color Foundations
CATEGORY
Fashion
Customized Color Foundations
Opalescent Face Powders
CATEGORY
Fashion
Opalescent Face Powders
Science-Driven Purifying Mineral Masks
CATEGORY
Fashion
Science-Driven Purifying Mineral Masks
Celebratory Secret Agent Fragrances
CATEGORY
Marketing
Celebratory Secret Agent Fragrances
Soothing Functional Skincare Products
CATEGORY
Marketing
Soothing Functional Skincare Products
Musician-Founded Summer Skincare
CATEGORY
Fashion
Musician-Founded Summer Skincare
Egypt-Inspired Summer Cosmetics
CATEGORY
Fashion
Egypt-Inspired Summer Cosmetics
Enthusiastic Luxurious Fragrances
CATEGORY
Marketing
Enthusiastic Luxurious Fragrances
3-in-1 Acne Treatments
CATEGORY
Fashion
3-in-1 Acne Treatments
Beauty Brand Retail Debuts
CATEGORY
Lifestyle
Beauty Brand Retail Debuts
Vegan Matte Liquid Lipsticks
CATEGORY
Eco
Vegan Matte Liquid Lipsticks
Fair Trade Sustainable Skincare
CATEGORY
Fashion
Fair Trade Sustainable Skincare
Honey-Inspired Solid Shampoo Bars
CATEGORY
Eco
Honey-Inspired Solid Shampoo Bars
Water-Enhanced Cedarwood Fragrances
CATEGORY
Luxury
Water-Enhanced Cedarwood Fragrances
Zinc Hydrating Sunscreens
CATEGORY
Fashion
Zinc Hydrating Sunscreens
Curated Cooling Kits
CATEGORY
Fashion
Curated Cooling Kits
Beautifying Skincare Bars
CATEGORY
Fashion
Beautifying Skincare Bars
Crypto-Themed Soap Bars
CATEGORY
Fashion
Crypto-Themed Soap Bars
Menopause Skincare Collections
CATEGORY
Marketing
Menopause Skincare Collections
Black Obsidian Beauty Stones
CATEGORY
Fashion
Black Obsidian Beauty Stones
Powerful Acne Treatments
CATEGORY
Fashion
Powerful Acne Treatments
Adaptive Individualistic Fragrances
CATEGORY
Fashion
Adaptive Individualistic Fragrances
Chocolatey Body Scrubs
CATEGORY
Fashion
Chocolatey Body Scrubs
Phytoestrogen-Infused Skinare
CATEGORY
Fashion
Phytoestrogen-Infused Skinare
Men-Targeted Face Kits
CATEGORY
Fashion
Men-Targeted Face Kits
Grocery-Themed Skincare Sets
CATEGORY
Fashion
Grocery-Themed Skincare Sets
Gaming-Themed Makeup Collections
CATEGORY
Marketing
Gaming-Themed Makeup Collections
CBD Bath Bomb Sets
CATEGORY
Marketing
CBD Bath Bomb Sets
Shop-in-Shop Skincare Centers
CATEGORY
Business
Shop-in-Shop Skincare Centers
Raindrop-Inspired Fragrance Journeys
CATEGORY
Luxury
Raindrop-Inspired Fragrance Journeys
Playful Rainbow Bath Bombs
CATEGORY
Eco
Playful Rainbow Bath Bombs
Pink Aloe Vera Skincare
CATEGORY
Fashion
Pink Aloe Vera Skincare
BBQ-Scented Lip Glosses
CATEGORY
Marketing
BBQ-Scented Lip Glosses
Transforming Jelly Oil Cleansers
CATEGORY
Fashion
Transforming Jelly Oil Cleansers
Uncompromising Hemp Skincare
CATEGORY
Fashion
Uncompromising Hemp Skincare
Dry Body Brushes
CATEGORY
Fashion
Dry Body Brushes
Self-Activated Retinol Powders
CATEGORY
Fashion
Self-Activated Retinol Powders
Collagen-Infused Tinted Lip Oils
CATEGORY
Fashion
Collagen-Infused Tinted Lip Oils
Cooling Beauty Dice
CATEGORY
Fashion
Cooling Beauty Dice
NFC-Enabled Beauty Samples
CATEGORY
Fashion
NFC-Enabled Beauty Samples
Celebratory Luxury Perfume Launches
CATEGORY
Fashion
Celebratory Luxury Perfume Launches
Sophisticated Modern Man Fragrances
CATEGORY
Luxury
Sophisticated Modern Man Fragrances
Cocktail-Inspired Personal Care Products
CATEGORY
Marketing
Cocktail-Inspired Personal Care Products
Five-in-One Skincare Wands
CATEGORY
Tech
Five-in-One Skincare Wands
Social Media Influencer Perfumes
CATEGORY
Marketing
Social Media Influencer Perfumes
Exclusive Phygital Perfumes
CATEGORY
Fashion
Exclusive Phygital Perfumes
Frozen Treat-Inspired Nail Polishes
CATEGORY
Marketing
Frozen Treat-Inspired Nail Polishes
Retinol Alternative Eye Creams
CATEGORY
Fashion
Retinol Alternative Eye Creams
Elegantly Delicate Perfumes
CATEGORY
Eco
Elegantly Delicate Perfumes
Beard Style Try-On Apps
CATEGORY
Fashion
Beard Style Try-On Apps
Accessible Textural Cosmetics
CATEGORY
Fashion
Accessible Textural Cosmetics
Pod-Based Scalp-and-Hair Gadgets
CATEGORY
Tech
Pod-Based Scalp-and-Hair Gadgets

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