Dr. Squatch's Crypto Cleanse is a Limited-Edition Body Care Product
Laura McQuarrie — July 23, 2022 — Fashion
References: drsquatch & prnewswire
Crypto Cleanse is a limited-edition soap bar from men's natural soap and personal care company Dr. Squatch and it ties in with the cryptocurrency craze.
With an invigorating minted banana scent, the product promises "non-fungible freshness" and a verified clean. The soap bar taps into "two areas that today's cultural zeitgeist cares about: personal care and cryptocurrency," as described by Josh Friedman, Chief Marketing Officer at Dr. Squatch. Some of the key ingredients that make the soap bar a standout include a herbal powder derived from the Seven Golden Candlesticks plant for pore-tightening properties, Alumina, the crystalline form of aluminum oxide and a skin softener from the ground heartwood of the Japanese Redwood tree.
To coincide with the launch of the product, Dr. Squatch will be minting a trio of NFTs with fun designs created in partnership with artists Nychos and CryptoDads.
With an invigorating minted banana scent, the product promises "non-fungible freshness" and a verified clean. The soap bar taps into "two areas that today's cultural zeitgeist cares about: personal care and cryptocurrency," as described by Josh Friedman, Chief Marketing Officer at Dr. Squatch. Some of the key ingredients that make the soap bar a standout include a herbal powder derived from the Seven Golden Candlesticks plant for pore-tightening properties, Alumina, the crystalline form of aluminum oxide and a skin softener from the ground heartwood of the Japanese Redwood tree.
To coincide with the launch of the product, Dr. Squatch will be minting a trio of NFTs with fun designs created in partnership with artists Nychos and CryptoDads.
Trend Themes
1. Crypto-themed Products - Opportunity to create limited-edition products tapping into cryptocurrency trends, such as soap bars or other personal care items.
2. NFT Collaborations - Opportunity to collaborate with artists on NFT designs to increase brand awareness and interest.
3. Blockchain Supply Chains - Opportunity for personal care companies to explore the use of blockchain technology in their supply chains to increase transparency and build trust with customers.
Industry Implications
1. Personal Care - Personal care companies can create innovative limited-edition products, such as Dr. Squatch's Crypto Cleanse, to stay relevant and appeal to new markets.
2. Art and Design - Artists can partner with brands like Dr. Squatch to collaborate on unique NFT designs to showcase their work and tap into new markets.
3. Blockchain Technology - Companies in the blockchain technology industry can explore partnerships with personal care companies to help build trust in their supply chains and promote the use of blockchain technology.
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