The GOOPGLOW Dark Spot Exfoliating Sleep Milk Features "Desert Milk"
Laura McQuarrie — July 28, 2022 — Pop Culture
References: goop
The GOOPGLOW Dark Spot Exfoliating Sleep Milk is a 10% multi-acid milk serum that's optimized for use overnight so that the silky skincare product can work its magic to exfoliate, resurface and moisturize. The formula gets so many of its potent properties from a restorative "desert milk" made from the "soothing, moisturizing extracts of Kalahari melon, jojoba, and aloe, as well as oat beta-glucan, hyaluronic acid, and squalane."
Unlike many AHA serums, this one isn't sticky or irritating and yet it's a powerhouse for targeting uneven skin tone and texture, wrinkles, dullness, dry spots and clogged pores. In fact. Gwyneth Paltrow's brand claims that the glow-boosting, smoothing milky serum will leave skin "practically poreless." Additionally, the milk serum doubles as a fast-acting face mask and spot treatment on targeted areas.
Unlike many AHA serums, this one isn't sticky or irritating and yet it's a powerhouse for targeting uneven skin tone and texture, wrinkles, dullness, dry spots and clogged pores. In fact. Gwyneth Paltrow's brand claims that the glow-boosting, smoothing milky serum will leave skin "practically poreless." Additionally, the milk serum doubles as a fast-acting face mask and spot treatment on targeted areas.
Trend Themes
1. Multi-acid Milk Serums - The trend of skincare products utilizing multi-acid milk serums as a gentle yet effective way to exfoliate and moisturize the skin.
2. Desert Milk - The trend of utilizing restorative 'desert milk' made from Kalahari melon, jojoba, aloe, oat beta-glucan, hyaluronic acid, and squalene in skincare products.
3. Overnight Skincare Products - The trend of skincare products optimized for overnight use, allowing for potent ingredients to work their magic while the user sleeps.
Industry Implications
1. Skincare - Innovation opportunities for skincare companies to incorporate multi-acid milk serums, desert milk and overnight skincare products into their product lines.
2. Beauty - Innovation opportunities for beauty companies to develop makeup products that incorporate the benefits of multi-acid milk serums, desert milk and overnight skincare products.
3. Natural Cosmetics - Innovation opportunities for natural cosmetics companies to incorporate restorative ingredients like Kalahari melon, jojoba, and aloe, oat beta-glucan, hyaluronic acid, and squalene into their product lines.
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