The Native Paradise Found Collection is Aromatic
Michael Hemsworth — July 22, 2022 — Marketing
References: nativecos & drugstorenews
The Native Paradise Found collection is a new lineup of personal care products crafted with summertime cocktails in mind to keep consumers feeling fresh and smelling great.
The brand is introducing four fragrances in all including Ginger Mule, Piña Colada, Citrus Spritz and Rosé, which are each inspired by their corresponding namesake cocktail or wine. Consumers can pick up their favorite new scent in Deodorant, Sensitive Deodorant, Mini Deodorant, Plastic-Free Deodorant and Body Wash.
The Native Paradise Found collection takes an unexpected approach to personal care product fragrances for consumers of any gender to incorporate into their daily regime. The fragrances range from zesty to citrusy and everywhere in between for all product options available for purchase from the brand's online store.
The brand is introducing four fragrances in all including Ginger Mule, Piña Colada, Citrus Spritz and Rosé, which are each inspired by their corresponding namesake cocktail or wine. Consumers can pick up their favorite new scent in Deodorant, Sensitive Deodorant, Mini Deodorant, Plastic-Free Deodorant and Body Wash.
The Native Paradise Found collection takes an unexpected approach to personal care product fragrances for consumers of any gender to incorporate into their daily regime. The fragrances range from zesty to citrusy and everywhere in between for all product options available for purchase from the brand's online store.
Trend Themes
1. Cocktail-inspired Personal Care Products - The trend of using cocktail-inspired fragrances in personal care products presents an opportunity for brands to innovate in the beauty and personal care industry by creating unique and exciting product lines.
2. Gender Neutral Personal Care - The trend towards gender-neutral personal care products, such as those in the Native Paradise Found collection, presents an opportunity for brands to tap into a growing market of consumers who are looking for inclusive and diverse offerings.
3. Plastic-free Packaging - The trend towards sustainable and environmentally-friendly products and packaging, such as the plastic-free deodorant option in the Native Paradise Found collection, presents an opportunity for brands to disrupt the personal care industry with eco-friendly innovations.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of using cocktail-inspired fragrances and sustainable packaging to differentiate themselves and attract a wider range of customers.
2. Fragrance - The fragrance industry can leverage the trend of creating unique and unexpected scent combinations, such as those in the Native Paradise Found collection, to appeal to consumers looking for novel and exciting products.
3. Sustainability - The trend towards sustainable and eco-friendly products and packaging presents an opportunity for brands across multiple industries to differentiate themselves and attract customers who value sustainability and social responsibility.
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