Bare Eau de Parfum by Victoria's Secret Celebrates Uniqueness
Laura McQuarrie — July 19, 2022 — Fashion
References: victoriassecret & prnewswire
Bare Eau de Parfum by Victoria's Secret is a new fine fragrance that was created to celebrate individuality and self-expression with a unique formula that adapts to everybody's body chemistry a little differently. Bare Eau de Parfum is the brand's first fine fragrance in five years and it delivers a one-of-a-kind scent experience that's intimate and "not only celebrates you but truly becomes you."
The minimalistic, soft and sensual fragrance is made with upcycled materials and responsibly sourced ingredients, including a proprietary blend of musks, mandarins, Egyptian violet petals, Australian sandalwood and Cryptosym technology.
The campaign for the product shares the work of photographer Zoe Ghertner and the stylings of Camilla Nickerson. With images to celebrate authenticity and natural beauty, the campaign shows a wide range of women, including advocates, artists, creatives and herbalists alike.
The minimalistic, soft and sensual fragrance is made with upcycled materials and responsibly sourced ingredients, including a proprietary blend of musks, mandarins, Egyptian violet petals, Australian sandalwood and Cryptosym technology.
The campaign for the product shares the work of photographer Zoe Ghertner and the stylings of Camilla Nickerson. With images to celebrate authenticity and natural beauty, the campaign shows a wide range of women, including advocates, artists, creatives and herbalists alike.
Trend Themes
1. Adaptive Individualistic Fragrances - Victoria's Secret created a unique formula that adapts to everybody's body chemistry a little differently, resulting in an individualistic fragrance experience.
2. Upcycled Sustainable Fragrances - Victoria's Secret used upcycled materials and responsibly sourced ingredients to create a sustainable fine fragrance, paving the way for more eco-friendly fragrance options.
3. Inclusive Fragrance Campaigns - Victoria's Secret's campaign for Bare Eau de Parfum celebrates authenticity and natural beauty by featuring a diverse range of women, including advocates, artists, creatives, and herbalists.
Industry Implications
1. Fragrance - The fragrance industry can incorporate adaptable and eco-friendly ingredients to create sustainable and customizable fragrance options.
2. Sustainable Manufacturing - Manufacturers can integrate upcycling and responsible sourcing techniques to create more sustainable products.
3. Marketing and Advertising - Brands can create inclusive marketing campaigns that celebrate diversity and natural beauty, promoting a more inclusive and authentic brand image.
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