Top 100 Cosmetics Trends in April

From Upcycled Fruit Skincare to Undetectable Body Sunscreens

The April 2023 cosmetics round-up features products that are sustainable, nourishing, and ethical.

My Skin Feels, for instance, repurposes olive oil, ketchup, and mandarin juice as skincare formulas that are antioxidant-rich and impactful. Elsewhere, brands like Viori curb plastic waste by creating beauty and haircare products in solid format, eliminating the need for additional packaging.

Lush also stands out in the April 2023 cosmetics round-up with its Land Defenders, Water Protectors campaign. Launched in partnership with Indigenous Peoples Rights International (IPRI) and The Blue Planet Project (BPP), the initiative is educational about the climate crisis and features a limited-edition Guardian of the Forest Bath Bomb. 100% of the purchase goes toward supporting Indigenous communities and activism.

SCORE
7.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 97%
Freshness 17%
Soothing Lip Relief Formulas
CATEGORY
Fashion
Soothing Lip Relief Formulas
Double Cleansing Products
CATEGORY
Fashion
Double Cleansing Products
Sake-Infused Skincare
CATEGORY
Fashion
Sake-Infused Skincare
Accessible Clean Beauty Platforms
CATEGORY
Fashion
Accessible Clean Beauty Platforms
Skin-Identical Nourishing Moisturizers
CATEGORY
Fashion
Skin-Identical Nourishing Moisturizers
Low-Cost Self-Care Products
CATEGORY
Fashion
Low-Cost Self-Care Products
Smoothing Moisture-Rich Serums
CATEGORY
Fashion
Smoothing Moisture-Rich Serums
Elegantly Packaged Perfume Fragrances
CATEGORY
Fashion
Elegantly Packaged Perfume Fragrances
Spring-Themed Manicure Kits
CATEGORY
Fashion
Spring-Themed Manicure Kits
Fruit-Forward Skincare
CATEGORY
Fashion
Fruit-Forward Skincare
Restorative Beauty Sets
CATEGORY
Fashion
Restorative Beauty Sets
Oxygen-Infused Skincare Lines
CATEGORY
Fashion
Oxygen-Infused Skincare Lines
Olive Oil Cleansing Balms
CATEGORY
Fashion
Olive Oil Cleansing Balms
Daily Skin Detox Masks
CATEGORY
Fashion
Daily Skin Detox Masks
All-in-One Self-Tanning Sets
CATEGORY
Fashion
All-in-One Self-Tanning Sets
Personalized Body Washes
CATEGORY
Fashion
Personalized Body Washes
Deep Wrinkle Skincare Treatments
CATEGORY
Fashion
Deep Wrinkle Skincare Treatments
Actress Haircare Partnerships
CATEGORY
Fashion
Actress Haircare Partnerships
Fermented Haircare Products
CATEGORY
Fashion
Fermented Haircare Products
Detoxing Dandruff Shampoos
CATEGORY
Fashion
Detoxing Dandruff Shampoos
Summer-Ready Shimmering Mists
CATEGORY
Fashion
Summer-Ready Shimmering Mists
Pre-Bonded Adhesive Lashes
CATEGORY
Fashion
Pre-Bonded Adhesive Lashes
Model-Backed Travel Skincare
CATEGORY
Fashion
Model-Backed Travel Skincare
pH-Balancing Acne Systems
CATEGORY
Fashion
pH-Balancing Acne Systems
Breathable Longwear Foundations
CATEGORY
Fashion
Breathable Longwear Foundations
Flower Cryoextract Skincare
CATEGORY
Fashion
Flower Cryoextract Skincare
Leave-On Liquid Exfoliators
CATEGORY
Fashion
Leave-On Liquid Exfoliators
Super-Hydrating Sunscreens
CATEGORY
Fashion
Super-Hydrating Sunscreens
Four-Minute Facial Masks
CATEGORY
Pop Culture
Four-Minute Facial Masks
Undetectable Body Sunscreens
CATEGORY
Fashion
Undetectable Body Sunscreens
Award-Winning Haircare Brands
CATEGORY
Eco
Award-Winning Haircare Brands
Effective Men's Haircare Lines
CATEGORY
Fashion
Effective Men's Haircare Lines
Inclusive Cosmetic Palettes
CATEGORY
Fashion
Inclusive Cosmetic Palettes
Seductive Berry-Forward Perfumes
CATEGORY
Fashion
Seductive Berry-Forward Perfumes
Botanically Enhanced Anti-Aging Pearls
CATEGORY
Fashion
Botanically Enhanced Anti-Aging Pearls
Skin-Caring Vegan Supplements
CATEGORY
Fashion
Skin-Caring Vegan Supplements
Reparative Body Wash Products
CATEGORY
Fashion
Reparative Body Wash Products
Biomimetic Body Oils
CATEGORY
Fashion
Biomimetic Body Oils
Microbiome Skincare Lines
CATEGORY
Fashion
Microbiome Skincare Lines
Disney Lifestyle Capsules
CATEGORY
Fashion
Disney Lifestyle Capsules
Rejuvenating Lab-Developed Eye Creams
CATEGORY
Fashion
Rejuvenating Lab-Developed Eye Creams
Barrier Care Sunscreens
CATEGORY
Fashion
Barrier Care Sunscreens
Experimental Natural Skincare Collections
CATEGORY
Lifestyle
Experimental Natural Skincare Collections
Weightless Blurring Foundations
CATEGORY
Fashion
Weightless Blurring Foundations
Marshmallow-Inspired Nail Polishes
CATEGORY
Fashion
Marshmallow-Inspired Nail Polishes
Miniature Luxury Beauty Products
CATEGORY
Fashion
Miniature Luxury Beauty Products
Plant-Based Sports Recovery Cosmetics
CATEGORY
Fashion
Plant-Based Sports Recovery Cosmetics
Nourishing Rose Lip Care
CATEGORY
Fashion
Nourishing Rose Lip Care
Firming Overnight Skincare
CATEGORY
Fashion
Firming Overnight Skincare
Skin-Nourishing Concealers
CATEGORY
Fashion
Skin-Nourishing Concealers
Coined-Sized Expanding Makeup Wipes
CATEGORY
Fashion
Coined-Sized Expanding Makeup Wipes
Clean Biomimetic Skincare
CATEGORY
Fashion
Clean Biomimetic Skincare
Makeup Artist-Backed Beauty Brands
CATEGORY
Fashion
Makeup Artist-Backed Beauty Brands
Indigenous Community-Supporting Campaigns
CATEGORY
Social Good
Indigenous Community-Supporting Campaigns
Luxurious UV-Protective Duos
CATEGORY
Fashion
Luxurious UV-Protective Duos
Adaptive Gender-Neutral Antiperspirants
CATEGORY
Fashion
Adaptive Gender-Neutral Antiperspirants
Beautifying Chest Masks
CATEGORY
Fashion
Beautifying Chest Masks
Plastic-Free Serum Sticks
CATEGORY
Eco
Plastic-Free Serum Sticks
Strawberry Serum-Primers
CATEGORY
Fashion
Strawberry Serum-Primers
Advanced Anti-Wrinkle Serums
CATEGORY
Fashion
Advanced Anti-Wrinkle Serums
Diamond-Shaped Lipstick Bullets
CATEGORY
Fashion
Diamond-Shaped Lipstick Bullets
Wash-Off Body Creams
CATEGORY
Fashion
Wash-Off Body Creams
Nourishing Gen Z Skincare
CATEGORY
Fashion
Nourishing Gen Z Skincare
Chemical-Reducing Tap Water Devices
CATEGORY
Fashion
Chemical-Reducing Tap Water Devices
Biotech-Based Skincare Systems
CATEGORY
Fashion
Biotech-Based Skincare Systems
Ranch-Scented Soaps
CATEGORY
Fashion
Ranch-Scented Soaps
Aromatically Enhanced Body Washes
CATEGORY
Fashion
Aromatically Enhanced Body Washes
CGI Beauty Avatars
CATEGORY
Marketing
CGI Beauty Avatars
Water Paper-Scented Perfumes
CATEGORY
Fashion
Water Paper-Scented Perfumes
Sensitive Skin Analyzers
CATEGORY
Fashion
Sensitive Skin Analyzers
Full-Body Deodorant Creams
CATEGORY
Fashion
Full-Body Deodorant Creams
Science-Based Skincare Pop-Ups
CATEGORY
Fashion
Science-Based Skincare Pop-Ups
Gold Foil Face Masks
CATEGORY
Fashion
Gold Foil Face Masks
Brightening Skincare Sticks
CATEGORY
Fashion
Brightening Skincare Sticks
Complete Anti-Aging Eye Treatments
CATEGORY
Fashion
Complete Anti-Aging Eye Treatments
Indulgent Pistachio Fragrances
CATEGORY
Fashion
Indulgent Pistachio Fragrances
Science-Backed Body Care Sets
CATEGORY
Fashion
Science-Backed Body Care Sets
Moisture Barrier Sheet Masks
CATEGORY
Fashion
Moisture Barrier Sheet Masks
Mix-and-Match Makeup Brushes
CATEGORY
Eco
Mix-and-Match Makeup Brushes
Refreshing Men's Body Care Lines
CATEGORY
Fashion
Refreshing Men's Body Care Lines
Anti-Chafe Intimate Razors
CATEGORY
Fashion
Anti-Chafe Intimate Razors
AI-Powered Beauty Filters
CATEGORY
Fashion
AI-Powered Beauty Filters
Holistic K-Beauty Skincare
CATEGORY
Fashion
Holistic K-Beauty Skincare
Warm Romantic Perfumes
CATEGORY
World
Warm Romantic Perfumes
Green Tea Beauty Collections
CATEGORY
Fashion
Green Tea Beauty Collections
Gen Z Deodorants
CATEGORY
Fashion
Gen Z Deodorants
Affordable Luxury Fragrances
CATEGORY
Fashion
Affordable Luxury Fragrances
Renewing Skincare Bundles
CATEGORY
Fashion
Renewing Skincare Bundles
In-Store Fragrance Finders
CATEGORY
Business
In-Store Fragrance Finders
Anti-Filter Beauty Campaigns
CATEGORY
Fashion
Anti-Filter Beauty Campaigns
Pore-Blurring Setting Sprays
CATEGORY
Fashion
Pore-Blurring Setting Sprays
Nourishing Oleo-Infusion Serums
CATEGORY
Fashion
Nourishing Oleo-Infusion Serums
Fruity Feminine Fragrances
CATEGORY
Fashion
Fruity Feminine Fragrances
Long-Lasting Satin Lipsticks
CATEGORY
Marketing
Long-Lasting Satin Lipsticks
Skincare Refill Pods
CATEGORY
Eco
Skincare Refill Pods

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