Level Select OTC Offers Holistic Alternatives for Consumers
Michael Hemsworth — March 16, 2023 — Fashion
References: levelselect & drugstorenews
The Level Select OTC range is a new lineup of products targeted towards consumers seeking out holistic options that can work in place of synthetic alternatives on the market.
The products are formulated with natural menthol and camphor to deliver fast relief from pain, while additional plant-based ingredients address common issues like muscle sorenes, discomfort, backaches, joint pain and more. The products include the Sport Recovery Soaking Salts, Sports Therapy Cream, Muscle Rub Lotion, Extended Relief Patches and Massaging Roll-On Gel. Consumers can pick up the products nationwide at CVS Pharmacy, via the brand's website and at Amazon.
CMO of Healist Naturals Mike Bell commented on the Level Select OTC range saying, "We saw an untapped category in pain relief and wanted to offer consumers a better alternative. Pain and soreness are natural responses to exercise and high-intensity activity, and we believe the answer to minimizing those reactions should be natural as well."
The products are formulated with natural menthol and camphor to deliver fast relief from pain, while additional plant-based ingredients address common issues like muscle sorenes, discomfort, backaches, joint pain and more. The products include the Sport Recovery Soaking Salts, Sports Therapy Cream, Muscle Rub Lotion, Extended Relief Patches and Massaging Roll-On Gel. Consumers can pick up the products nationwide at CVS Pharmacy, via the brand's website and at Amazon.
CMO of Healist Naturals Mike Bell commented on the Level Select OTC range saying, "We saw an untapped category in pain relief and wanted to offer consumers a better alternative. Pain and soreness are natural responses to exercise and high-intensity activity, and we believe the answer to minimizing those reactions should be natural as well."
Trend Themes
1. Plant-based Sports Recovery - Opportunity to develop natural, plant-based products as holistic alternatives to synthetic sports recovery cosmetics.
2. Holistic Pain Relief - Opportunity to offer natural, plant-based pain relief options as a holistic alternative to synthetic products on the market.
3. Natural Cosmetics - Opportunity to expand the market for natural cosmetics and skincare products targeted towards consumers seeking out holistic options.
Industry Implications
1. Sports and Fitness - Opportunity to develop plant-based sports recovery cosmetics for the growing number of consumers seeking natural alternatives to traditional products in the sports and fitness industry.
2. Cosmetics and Skincare - Opportunity to expand the market for natural cosmetics and skincare products, targeting consumers seeking out holistic options for pain relief and sports recovery.
3. Health and Wellness - Opportunity to offer natural, plant-based pain relief and sports recovery products in the health and wellness industry, appealing to consumers seeking natural alternatives to synthetic options on the market.
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