Fine'ry is Redefining the Fine Fragrances Category at Target
Laura McQuarrie — March 16, 2023 — Fashion
References: prnewswire & yahoo
Some of the most sought-after fine fragrances can cost hundreds of dollars but Fine'ry is a new line of luxury-inspired perfumes that launched exclusively at Target. These affordable, premium-quality perfumes from Maesa Group deliver diverse and memorable experiences with scent that come from the world's top perfumers—without the high cost of purchasing a designer product.
For under $30, Fine'ry shares scents that are long-lasting, clean, vegan, cruelty-free, and made without parabens or phthalates. While Fine’ry Not Another Cherry is the affordable alternative of Tom Ford Lost Cherry, Midnight Cafe channels the edgy and daring nature of YSL Black Opium. This line of luxury-inspired perfumes from Fine'ry also includes dupes for popular celebrity perfumes from Ariana Grande and Billie Eilish, at a fraction of the cost.
For under $30, Fine'ry shares scents that are long-lasting, clean, vegan, cruelty-free, and made without parabens or phthalates. While Fine’ry Not Another Cherry is the affordable alternative of Tom Ford Lost Cherry, Midnight Cafe channels the edgy and daring nature of YSL Black Opium. This line of luxury-inspired perfumes from Fine'ry also includes dupes for popular celebrity perfumes from Ariana Grande and Billie Eilish, at a fraction of the cost.
Trend Themes
1. Affordable Luxury Fragrances - Affordable, premium-quality perfumes that deliver diverse and memorable experiences with scent present disruptive innovation opportunities.
2. Luxury-inspired, Sustainable Fragrances - The trend towards sustainable and environmentally friendly fragrances provides opportunities for innovative alternatives to traditional, luxury brands.
3. Celebrity Fragrance Dupes - Creating affordable dupes for popular celebrity perfumes at a fraction of the cost presents disruptive opportunities in the fragrance industry.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore innovative and sustainable ways to deliver high-quality fragrances at affordable prices, potentially disrupting the traditional luxury fragrance market.
2. Retail - Retailers such as Target can capitalize on the trend for affordable luxury fragrances by partnering with innovative brands that offer premium-quality perfumes at accessible price points.
3. Fragrance Manufacturing - Fragrance manufacturers can explore sustainable and eco-friendly production methods while still delivering unique, high-quality fragrances that are affordable for a wider audience.
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