YSL Beauté's Scent-Sation Uses Neuroscience to Personalize Fragrance
Laura McQuarrie — March 3, 2023 — Business
References: trunblocked
YSL Beauté's Scent-Sation leverages the power of neuroscience to offer personalized fragrance advice to shoppers. This innovation from L’Oréal’s Technology Incubator, Yves St Laurent and a team of industry experts, alongside EMOTIV, shares a fragrance in-store consultation experience that connects a consumer's neuro responses to their fragrance preferences via a multi-sensor EEG-based headset.
With the aid of machine learning, the headset helps to match people to their preferred scents in a new way. Stephan Bezy, International General Manager at Yves St Laurent Beauté, says ”This immersive experience connects fragrance preference to emotion for the first time. It’s a huge technological breakthrough that will help decode what consumers want to smell as he or she discovers new fragrances. "
With the aid of machine learning, the headset helps to match people to their preferred scents in a new way. Stephan Bezy, International General Manager at Yves St Laurent Beauté, says ”This immersive experience connects fragrance preference to emotion for the first time. It’s a huge technological breakthrough that will help decode what consumers want to smell as he or she discovers new fragrances. "
Trend Themes
1. Neuro-scent Marketing - The use of neuroscience to personalize and market fragrances presents an opportunity to create a new business model that aligns customer preferences with emotional responses.
2. In-store Eeg-based Headsets - The use of in-store EEG-based headsets can create a new personalization experience for shoppers, allowing them to better connect with brands in a more personalized way.
3. Machine Learning-driven Perfume Matching - The use of machine learning to match people with their preferred scents presents an opportunity to revolutionize the fragrance industry by creating personalized experiences that better align with customer preferences.
Industry Implications
1. Beauty and Fragrance - The beauty and fragrance industry can leverage neuro-scent marketing technology to revolutionize how people experience and purchase fragrances.
2. Retail - Retail companies can leverage in-store EEG-based headsets to provide a unique shopping experience, increasing customer loyalty and brand engagement.
3. Technology and Consumer Goods - The combination of machine learning and personalization in the fragrance industry presents an opportunity for technology and consumer goods companies to innovate new products and services.
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