Lush Debuts Land Defenders, Water Protectors
Kalin Ned — March 7, 2023 — Social Good
References: lush
Land Defenders, Water Protectors is the name of a new campaign by Lush Fresh Handmade Cosmetics. Organized and launched in partnership with Indigenous Peoples Rights International (IPRI) and The Blue Planet Project (BPP), this initiative aims to call attention to "Indigenous land defenders and water protectors from around the world, and Indigenous women and girls in particular on the front lines of the climate crisis."
The Land Defenders, Water Protectors campaign also includes the launch of a limited-edition Guardian of the Forest Bath Bomb. 100% of the purchase of this product will go toward supporting Indigenous communities who are resisting displacement and fighting to protect the land from the threat of "deforestation, fossil fuel extraction, privatization, and land and water grabs." The goal is to raise 350K.
Image Credit: Lush
The Land Defenders, Water Protectors campaign also includes the launch of a limited-edition Guardian of the Forest Bath Bomb. 100% of the purchase of this product will go toward supporting Indigenous communities who are resisting displacement and fighting to protect the land from the threat of "deforestation, fossil fuel extraction, privatization, and land and water grabs." The goal is to raise 350K.
Image Credit: Lush
Trend Themes
1. Indigenous Community-supporting Campaigns - Brands can launch initiatives that support and raise awareness for Indigenous communities fighting for their rights and environmental protections.
2. Social Justice Partnerships - Companies can form partnerships with organizations that promote social justice causes to create impact and drive change.
3. Cause Marketing Campaigns - Brands can use cause marketing to raise funds for a specific cause and promote their brand's social responsibility initiatives.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can create products that support and raise awareness for causes related to social justice and environmental protection.
2. Non-profit and Charitable Organizations - Non-profit and charitable organizations can partner with brands to fundraise and promote their mission, while also raising awareness for important causes.
3. Retail - Retailers can support social justice and environmental causes by carrying products that support Indigenous communities and donating a portion of profits to relevant organizations.
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