The KISS ImPress Press-On Falsies Don't Require Glue
Michael Hemsworth — March 2, 2023 — Fashion
References: kissusa & drugstorenews
The KISS ImPress Press-On Falsies are the latest addition to the brand's product lineup that's perfect for consumers to use as a way to elevate their favorite looks.
The false eyelashes feature a pre-bonded lash technology that doesn't require glue to be applied and will hold on for up to 24-hours. The product can be used in three cluster styles to choose from including natural, spiky and voluminous to help consumers pick the look that works best for them. The product comes with 20 pre-bonded clusters per pack that will support two to three applications, depending.
Senior Vice President of Global Marketing Annette DeVita-Goldstein spoke on the KISS ImPress Press-On Falsies saying, "We are excited to bring the same innovation that transformed the nail category into the false lash category. The imPress brand's breakthrough press-on technology makes false lash application effortless. It’s another industry game-changer from Kiss.”
The false eyelashes feature a pre-bonded lash technology that doesn't require glue to be applied and will hold on for up to 24-hours. The product can be used in three cluster styles to choose from including natural, spiky and voluminous to help consumers pick the look that works best for them. The product comes with 20 pre-bonded clusters per pack that will support two to three applications, depending.
Senior Vice President of Global Marketing Annette DeVita-Goldstein spoke on the KISS ImPress Press-On Falsies saying, "We are excited to bring the same innovation that transformed the nail category into the false lash category. The imPress brand's breakthrough press-on technology makes false lash application effortless. It’s another industry game-changer from Kiss.”
Trend Themes
1. Pre-bonded Lash Technology - The use of pre-bonded lash technology eliminates the need for glue, creating an opportunity for companies to develop innovative lash products that are more convenient and easy to use.
2. Cluster Lash Styles - The availability of cluster lash styles provides a wider range of options for consumers when it comes to choosing the perfect lash style, providing opportunities for companies to create unique cluster lash styles that cater to different consumer preferences.
3. Game-changing Press-on Technology - The development of press-on technology eliminates the hassle and mess of traditional lash application methods, providing opportunities for companies to create more innovative and user-friendly lash products that cater to modern consumers' preferences and lifestyles.
Industry Implications
1. Beauty - The beauty industry can develop more innovative lash products that cater to modern consumers' lifestyles and preferences by using pre-bonded lash technology and cluster lash styles.
2. Fashion - The fashion industry can benefit from the development of innovative and user-friendly lash products like the KISS ImPress Press-On Falsies, incorporating them into runways and creating new fashion trends.
3. Personal Care - Personal care companies can develop more products with press-on or pre-bonded technology that provide convenience and ease of use like KISS ImPress Press-On Falsies to improve consumers' overall personal care experience.
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