Supergoop! Unseen Sunscreen Body Protects All Skin Below the Neck
Laura McQuarrie — March 1, 2023 — Fashion
References: supergoop & refinery29
Supergoop! first launched its Unseen Sunscreen in 2018 and its gel-like formula set a new standard for sun protection products by functioning like a mattifying makeup primer with the benefits of SPF 40 and zero white cast—now, Unseen Sunscreen Body is launching for all the skin below the neck.
This whole-body sunscreen formula was developed to be silkier and easier to spread across the whole body for fast application. Additionally, the body formula is said to feel less dry to the touch compared to the face version. Thanks to hydrating ingredients like olive leaf, fruit extracts and plant-derived emollients, the broad-spectrum body sunscreen is not just protective but also supremely nourishing and beneficial for retaining moisture on the skin.
This whole-body sunscreen formula was developed to be silkier and easier to spread across the whole body for fast application. Additionally, the body formula is said to feel less dry to the touch compared to the face version. Thanks to hydrating ingredients like olive leaf, fruit extracts and plant-derived emollients, the broad-spectrum body sunscreen is not just protective but also supremely nourishing and beneficial for retaining moisture on the skin.
Trend Themes
1. Body Sunscreens with No White Cast - Body sunscreens that provide SPF protection without leaving a white cast can disrupt the beauty and skincare industries by catering to consumers looking for lightweight products that won't interfere with their skin tones or makeup.
2. Silky, Fast-absorbing Body Sunscreens - The trend towards silky, fast-absorbing body sunscreens that are hydrating and nourishing for the skin creates opportunities for innovation in creating not just effective sun protection, but also luxurious, nourishing skincare products.
3. Plant-based Body Sunscreens - The growing interest in natural and plant-based ingredients in skincare creates a trend for body sunscreens that incorporate olive leaf, fruit extracts, and other plant-derived emollients to provide broad-spectrum SPF protection while also nourishing and moisturizing the skin.
Industry Implications
1. Skincare Industry - The skincare industry can capitalize on the trend of body sunscreens that offer hydrating and nourishing properties, as consumers are looking for multifunctional products that protect and improve their skin health.
2. Beauty Industry - The beauty industry can disrupt the market by introducing more body sunscreens that provide SPF protection without leaving a white cast, catering to consumers who are looking for lightweight products that won't interfere with their skin tones or makeup.
3. Natural Skincare Industry - The natural skincare industry possesses an opportunity to create plant-based body sunscreens that use ingredients like olive leaf, fruit extracts, and other plant-derived emollients to provide broad-spectrum SPF protection while also nourishing and moisturizing the skin, catering to consumers who seek all-natural products for their skincare routines.
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