Restaurants and CPG Brands are Launching Frozen Yogurt Bark Products
Trend - Foodservice companies, often in partnership with dairy brands, and CPG brands, are launching frozen yogurt bark treats. These are designed to offer the benefits of yogurt without the hassle of requiring a spoon and a dish, as the frozen bark is more comparable to a cookie than traditional yogurt.
Insight - All consumers, including health-conscious ones with strict diets, are susceptible to cravings. Whether it be craving something sweet or craving a specific texture, humans are drawn to variety. For the health-conscious consumer, snacks like hard candies, cookies, and other solid sugary desserts may be avoided entirely. In order to offer these consumers a way to indulge their cravings without compromising on their health regimens, brands are releasing frozen yogurt bark treats.
Insight - All consumers, including health-conscious ones with strict diets, are susceptible to cravings. Whether it be craving something sweet or craving a specific texture, humans are drawn to variety. For the health-conscious consumer, snacks like hard candies, cookies, and other solid sugary desserts may be avoided entirely. In order to offer these consumers a way to indulge their cravings without compromising on their health regimens, brands are releasing frozen yogurt bark treats.
Workshop Question - How can we design a snack that satisfies cravings while aligning with health-conscious consumers' dietary preferences?
Trend Themes
1. Convenient Healthy Snacking - As consumers increasingly prioritize health without sacrificing convenience, products like frozen yogurt bark offer a grab-and-go solution combining nutrition with indulgence.
2. Texture and Flavor Innovation - The fusion of creamy yogurt with granola or fruit in yogurt barks exemplifies a focus on diverse textures and flavors to keep snackers engaged.
3. DIY and Customization Appeal - Recipes for homemade yogurt bark provide consumers the ability to customize ingredients, tapping into the broader trend of DIY and personalization in food products.
4. CPG Expansion Into Healthful Treats - By launching yogurt bark, CPG companies are expanding their portfolios with innovative, health-focused snacks that meet the demand for convenient eating.
5. Health-conscious Indulgence - Frozen yogurt bark's alignment with health trends offers guilt-free indulgence by merging nutritious yogurt with appealing flavors like Oreo and mango.
6. Hybrid Snacking Experiences - General Mills' YoBark demonstrates the rise of hybrid snacking options that blend familiar brands and textures to create novel eating experiences.
Industry Implications
1. Food and Beverage - The ongoing development of convenient snack solutions like yogurt bark marks a shift toward integrating health and convenience in the food sector.
2. Consumer Packaged Goods (CPG) - CPG brands tapping into health-conscious snacking trends with innovative products like yogurt bark are disrupting traditional snack categories.
3. Dairy Industry - The rise of yogurt-based snacks showcases the dairy industry's adaptability in creating innovative products that appeal to modern consumer preferences.
