The Araks Swim Resort 2014 Campaign is All About Soft Pastels
Leslie Chen — June 26, 2013 — Marketing
References: araks & fashioncopious.typepad
Summer has definitely set in with its endless amount of beach day styles, and the Araks Swim Resort 2014 campaign makes it a bit easier to decide what to wear while you're enjoying a day in the sun.
Shot and directed by Sofia Sanchez & Mauro Mongiello, the campaign features retro styles like a yellow and pastel blue bikini top and a classic one-piece bathed in three different shades of red. The campaign is set in and around a pool, complete with faded walls and a wooden staircase that looks like it belongs in a house from the '70s.
The world may be moving at a faster pace than ever before, but the Araks Swim Resort 2014 campaign shows us that you can slow down and relax while rocking your very own kind of retro style.
Shot and directed by Sofia Sanchez & Mauro Mongiello, the campaign features retro styles like a yellow and pastel blue bikini top and a classic one-piece bathed in three different shades of red. The campaign is set in and around a pool, complete with faded walls and a wooden staircase that looks like it belongs in a house from the '70s.
The world may be moving at a faster pace than ever before, but the Araks Swim Resort 2014 campaign shows us that you can slow down and relax while rocking your very own kind of retro style.
Trend Themes
1. Retro Fashion - Opportunity for brands to tap into the nostalgia trend and create retro-inspired clothing lines.
2. Poolside Marketing - Opportunity for marketers to leverage poolside imagery and aesthetics in advertising campaigns to evoke feelings of relaxation and nostalgia.
3. Photography Style - Opportunity for photographers and brands to adopt a retro aesthetic in their photography to stand out and appeal to a nostalgic audience.
Industry Implications
1. Fashion - Fashion brands can incorporate retro designs and colors into their swimwear collections to capitalize on the retro fashion trend.
2. Advertising - Marketing agencies can create campaigns that embrace poolside imagery and evoke a sense of nostalgia to engage consumers.
3. Photography - Photographers can adopt a retro style and incorporate vintage elements into their work, attracting clients who are seeking a nostalgic look and feel for their projects.
6.8
Score
Popularity
Activity
Freshness
