The Man of Steel Collection from Warby Parker Disguises and Surprises
— May 27, 2013 — Marketing
References: warbyparker & uncrate
In anticipation of the new Superman movie, eyewear designer Warby Parker has released a Man of Steel collection to transform the average pedestrian into Clark Kent himself.
The collection features strong black frames that acknowledge the mainstreaming of thick-rimmed glasses from hipster culture. The Chamberlain design features a square shape for an angular face while the Percy pair offers a rounder frame for a wider face.
Superman is without question a strikingly handsome masculine figure. The of Steel collection channels this macho man vibe by using its thick dark frames to highlight chiseled jawlines and vibrant eyes. These frames are unforgettable and will definitely catch the eye of some lovely Lois Lanes.
Even if you don't have incredible superpowers, the Man of Steel collection will make you feel every bit the immortal superhero.
The collection features strong black frames that acknowledge the mainstreaming of thick-rimmed glasses from hipster culture. The Chamberlain design features a square shape for an angular face while the Percy pair offers a rounder frame for a wider face.
Superman is without question a strikingly handsome masculine figure. The of Steel collection channels this macho man vibe by using its thick dark frames to highlight chiseled jawlines and vibrant eyes. These frames are unforgettable and will definitely catch the eye of some lovely Lois Lanes.
Even if you don't have incredible superpowers, the Man of Steel collection will make you feel every bit the immortal superhero.
Trend Themes
1. Superhero-inspired Eyewear - The concept of incorporating superhero-inspired designs could create a unique product category that appeals to fashion and pop culture enthusiasts.
2. Personalized Eyewear Design - Using technology, brands can offer adult and child consumers the ability to customize designs based on their favorite superhero characters.
3. Thick-rimmed Glasses as a Fashion Statement - Hipster culture has brought back thick-rimmed glasses as a fashion accessory, creating an opportunity for brands to offer unique takes on the trend using innovative designs and materials.
Industry Implications
1. Eyewear - Eyewear companies can adopt superhero-inspired designs to introduce a new line of products that merge pop culture with fashion trends.
2. Fashion - Integrating superhero-inspired designs into fashion accessories, such as clothing and jewelry, can open up new lucrative revenue streams.
3. Movie Merchandising - By partnering with superhero movie franchises or creating their own, companies can capitalize on the trend of superhero-inspired products and merchandise.
4.5
Score
Popularity
Activity
Freshness
