The Pizza Cake by Boston Pizza is Currently a Front-Running Game Changer
Meghan Young — April 21, 2014 — Lifestyle
References: pizzagamechangers & neatorama
The Pizza Cake is one of many pizza-inspired innovations that is vying for top spot in Boston Pizza's Pizza Game Changer competition. In fact, the Pizza Cake is currently on top. The Canada-based pizzeria company is hoping to change people's perceptions about the cheesy and saucy staple through this playful and inventive event.
In addition to the Pizza Cake, Boston Pizza has created pizza-shaped mints, a pizza slicer powered by a 4-stroke gasoline engine and a lockable pizza security case to protect the meal from greedy family members and co-workers. With 15501 backers so far, it looks like the Pizza Cake has a comfortable lead in front of the other submissions. The second ranking boasts only 2270 backers. It is a celebratory creation, after all.
In addition to the Pizza Cake, Boston Pizza has created pizza-shaped mints, a pizza slicer powered by a 4-stroke gasoline engine and a lockable pizza security case to protect the meal from greedy family members and co-workers. With 15501 backers so far, it looks like the Pizza Cake has a comfortable lead in front of the other submissions. The second ranking boasts only 2270 backers. It is a celebratory creation, after all.
Trend Themes
1. Pizza Game Changer - Innovative pizza creations like the Pizza Cake are becoming more popular, providing opportunities for pizzerias to differentiate themselves from competitors.
2. Playful and Inventive Menu Items - Restaurants are experimenting with playful and inventive menu items like the Pizza Cake to appeal to customers' desire for unique and Instagram-worthy dining experiences.
3. Pizza-themed Accessories - Companies are creating pizza-themed accessories like the pizza slicer and pizza security case to cater to the growing demand for novelty products related to popular foods.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the Pizza Game Changer trend by introducing new and unique menu items that stand out and drive customer interest and engagement.
2. Retail - The retail industry can capitalize on the popularity of food-themed novelty items like the pizza slicer and pizza security case by offering similar products to consumers.
3. Marketing and Advertising - The marketing and advertising industry can leverage the popularity of playful and inventive menu items like the Pizza Cake to help restaurants and food companies capture the attention of consumers and drive sales.
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