SHOWFIELDS is a Newly Opened Beauty Store in NYC's NoHo Neighborhood
Kalin Ned — April 8, 2019 — Art & Design
References: showfields
SHOWFIELDS is a four-story beauty store in NYC. With over 30 brands focused on beauty, home, and style & design, the business can be identified as an Instagrammable one-stop-shop for direct-to-consumer brands. With an emphasis on indie cosmetics, the establishment embraces the latest beauty trends in order to bring a unique, informative and worthwhile experience to the consumer.
The product range of SHOWFIELDS is quite interesting. The collections are displayed in highly curated environments that answer cues in the product's ingredients or its mission statement. Each offering is given a designated space, allowing the shop to cater to consumer experiences in an organized manner. From the probiotic skincare by Mother Dirt and the everyday esserntials from Peace Out to the customizable shampoo from Function of Beauty and the plant-based range from Nuria, consumers are granted access to cutting-edge and underground product ranges through this beauty store in NYC.
The product range of SHOWFIELDS is quite interesting. The collections are displayed in highly curated environments that answer cues in the product's ingredients or its mission statement. Each offering is given a designated space, allowing the shop to cater to consumer experiences in an organized manner. From the probiotic skincare by Mother Dirt and the everyday esserntials from Peace Out to the customizable shampoo from Function of Beauty and the plant-based range from Nuria, consumers are granted access to cutting-edge and underground product ranges through this beauty store in NYC.
Trend Themes
1. Indie Beauty Brands - Opportunity for disruptive innovation lies in the rise of indie beauty brands, which can offer unique and innovative products to consumers.
2. Direct-to-consumer Retail - The direct-to-consumer model provides an opportunity for brands to bypass traditional distribution channels, allowing them to have more control over their products and brand experiences.
3. Curated Shopping Experiences - By creating highly curated environments that cater to specific consumer needs and preferences, there is an opportunity to deliver a differentiated and memorable shopping experience.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can leverage the growing popularity of indie cosmetic-centric stores to showcase unique and innovative products, capturing the attention of beauty enthusiasts.
2. Retail and E-commerce - The retail and e-commerce industries can explore the direct-to-consumer model to establish their own online platforms and enhance customer relationships through personalized experiences.
3. Interior Design and Visual Merchandising - The interior design and visual merchandising industries can play a vital role in creating immersive and aesthetically pleasing environments that enhance the shopping experience and drive sales.
6.9
Score
Popularity
Activity
Freshness
