Media Trends

Trend - Brands in the audio hardware space are releasing toned-down version of sound samplers in portable formats. These samplers enable quick, impromptu sampling in high quality. These are designed to fit in a user's pocket, ensuring they are always ready to capture desired audio clips.

Insight - Creative professionals often struggle with finding inspiration and are unable to choose when motivation will come. These professionals desire convenient devices that work alongside their busy schedules. As a result, many creative professionals are gravitating toward smaller solutions, such as ultralight laptops, or pocket-sized devices, even if they come with performance tradeoffs. Brands are acknowledging this as a priority, and are responding with low-cost, size-efficient devices.