Jin of BTS and Dolby Team Up to Celebrate the Stars Single
Georgia Wray Norsten — November 5, 2024 — Pop Culture
References: youtube & prnewswire
Jin of BTS and Dolby have launched the single “I’ll Be There” in Dolby Atmos, part of the “Love More in Dolby” campaign. The new single gives fans a fully immersive listening experience, and Jin’s first solo album, 'Happy,' will debut worldwide in Dolby Atmos on November 15. The campaign, directed by Colin Tilley, showcases how Dolby Atmos transforms everyday music moments, placing listeners right into the heart of Jin’s powerful performances.
Jin describes the Dolby Atmos experience as surreal, feeling every note and breath as if you are inside the music. Todd Pendleton of Dolby emphasizes the campaign’s aim of forging deeper connections between artists and fans.
Dolby Atmos revolutionizes how we engage with sound, creating a multidimensional environment where every detail comes alive. Listeners can experience music vividly, with vocals and instruments moving around them. Available on several platforms like A, Dolby Atmos brings cutting-edge technology to enhance and elevate everyday music listening.
Jin describes the Dolby Atmos experience as surreal, feeling every note and breath as if you are inside the music. Todd Pendleton of Dolby emphasizes the campaign’s aim of forging deeper connections between artists and fans.
Dolby Atmos revolutionizes how we engage with sound, creating a multidimensional environment where every detail comes alive. Listeners can experience music vividly, with vocals and instruments moving around them. Available on several platforms like A, Dolby Atmos brings cutting-edge technology to enhance and elevate everyday music listening.
Trend Themes
1. Immersive Music Experiences - The use of Dolby Atmos technology in new music releases creates a deeply engaging and multidimensional auditory environment.
2. Celebrity-backed Tech Campaigns - Collaborations between high-profile artists like Jin of BTS and tech companies such as Dolby can significantly elevate technology adoption and awareness.
3. Multimedia Marketing Strategies - Marketing campaigns directed by renowned figures like Colin Tilley showcase new tech innovations through highly impactful multimedia storytelling.
Industry Implications
1. Music Streaming - Music streaming services can leverage Dolby Atmos to offer premium, immersive audio experiences that differentiate them from competitors.
2. Audio Technology - Advancements in audio technology, like Dolby Atmos, are revolutionizing how sound is experienced, fostering new product innovations and market opportunities.
3. Entertainment Marketing - Entertainment marketing is evolving with campaigns that integrate transformative tech experiences, providing deeper engagement between artists and their audiences.
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