Specialty retail jewelry chain Jared is introducing a virtual wedding platform for couples and will be providing free ceremonies with the launch of its #LoveCantWait campaign. As countless couples have found that their envisioned wedding can't carry on as usual this wedding season, many are turning to online solutions to help tie the knot. Jared will be offering 1,000 couples the tools and support needed to create a special day for themselves if they have had to cancel or postpone their original plans.
On the virtual platform, couples will be able to create a custom experience and Jared promises that it has the potential to "closely mirror that of a live in-person event." Couples will be able to set a date, choose a theme and a background, manage the guest list, arrange speakers and officiants, and capture the event as a keepsake.
Virtual Wedding Platforms
Jared is Helping 1,000 Couples Get Married Because #LoveCantWait
Trend Themes
1. Virtual Wedding Solutions - The growing demand for virtual wedding platforms presents an opportunity for innovation in wedding planning and technology.
2. Customized Virtual Events - The ability to create custom virtual experiences is a trend that can be applied to various sectors beyond weddings.
3. Remote Celebrations - The COVID-19 pandemic has accelerated the trend of remote celebrations, creating a need for innovative solutions that bridge the gap between physical and virtual events.
Industry Implications
1. Wedding Industry - The wedding industry can benefit from developing more advanced and personalized virtual platforms for couples to plan and host their weddings remotely.
2. Event Planning Industry - The event planning industry can explore the potential of virtual platforms to create customized, scalable experiences for clients who cannot attend in person.
3. Technology Industry - The technology industry can capitalize on the demand for enhanced virtual experiences by developing more sophisticated platforms and tools for remote celebrations.