Rotate Now Offers Bridal Wear Called 'Rotate Wedding'
Katherine Pendrill — April 10, 2022 — Fashion
References: rotatebirgerchristensen & hypebae
For the first time ever, the Copenhagen-based brand 'ROTATE,' has announced the launch of a bridal line called 'ROTATE WEDDING.'
Like many of ROTATE's other pieces, the ROTATE WEDDING collection features bold and maximalist designs. Highlights from the collection include a ’90s-inspired gown with puff sleeves and a dramatic open back, a mini dress with a giant bow on the front, and a halter dress with a high collar. As the brand's Creative Diectors Thora Valdimars and Jeanette Madsen explain, "We wanted to break all the rules associated with bridalwear as our main inspiration came from the ROTATE woman who is not afraid to take sartorial risks, even on her big day."
With prices ranging from $250 to $800 USD, ROTATE WEDDING is a great option for brides who want to go big without breaking the bank.
Image Credit: Rotate
Like many of ROTATE's other pieces, the ROTATE WEDDING collection features bold and maximalist designs. Highlights from the collection include a ’90s-inspired gown with puff sleeves and a dramatic open back, a mini dress with a giant bow on the front, and a halter dress with a high collar. As the brand's Creative Diectors Thora Valdimars and Jeanette Madsen explain, "We wanted to break all the rules associated with bridalwear as our main inspiration came from the ROTATE woman who is not afraid to take sartorial risks, even on her big day."
With prices ranging from $250 to $800 USD, ROTATE WEDDING is a great option for brides who want to go big without breaking the bank.
Image Credit: Rotate
Trend Themes
1. Maximalist Bridal Wear - The trend of maximalist designs in bridal wear is disrupting the traditional norms and opening up opportunities for unconventional styles and aesthetics.
2. 90s-inspired Fashion - Bridal gowns inspired by the 90s are becoming popular, offering brides a fresh take on wedding fashion and a way to express their unique personalities.
3. Affordable Bridal Wear - The availability of affordable bridal wear is disrupting the high-end market and allowing brides to find stylish and trendy gowns without breaking the bank.
Industry Implications
1. Fashion - Designers and fashion brands can capitalize on the trend of maximalist and unconventional bridal wear by offering unique designs and styles.
2. Wedding Planning - The trend of affordable bridal wear presents an opportunity for wedding planners to expand their services by offering budget-friendly options for brides on a tight budget.
3. E-commerce - The rise of online shopping and e-commerce platforms presents an opportunity for entrepreneurs to start their own affordable bridal wear businesses and tap into the growing market of budget-conscious brides.
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