Vice Media Launches Virtual Office on Decentraland Called 'Viceverse'
Niko Pajkovic — February 26, 2022 — Tech
References: vicemediagroup & campaignlive
Vice Media Group, a media and news publication targeted towards Millennial and Gen Z audiences, has teamed up with architecture studio Bjarke Ingels Group (BIG) to launch 'Viceverse,' its first virtual headquarters located inside the metaverse.
The new space opened this week on Decentraland, a leading metaverse platform. According to the company, the new building will function as Vice Media's virtual innovation hub, as well as a place where clients can experiment with NFTs, Web 3.0, and DAOs. Vice hopes to begin holding virtual meetings with collaborators and clients in the virtual headquarters, highlighting the brand's forward-thinking approach to media and business.
“It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big scale campaign. That’s why we set up an office,” said Morten Grubak, the global ECD of innovation at The Virtue Future (a division of Vice Media).
Image Credit: Vice Media Group
The new space opened this week on Decentraland, a leading metaverse platform. According to the company, the new building will function as Vice Media's virtual innovation hub, as well as a place where clients can experiment with NFTs, Web 3.0, and DAOs. Vice hopes to begin holding virtual meetings with collaborators and clients in the virtual headquarters, highlighting the brand's forward-thinking approach to media and business.
“It just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big scale campaign. That’s why we set up an office,” said Morten Grubak, the global ECD of innovation at The Virtue Future (a division of Vice Media).
Image Credit: Vice Media Group
Trend Themes
1. Virtual Headquarters - As companies continue to adapt to remote work, a virtual headquarters can provide a way to connect with clients and collaborate on innovation from anywhere in the world.
2. Metaverse Platforms - With the rise of metaverse platforms like Decentraland, there is a growing opportunity to create virtual spaces for businesses and organizations to interact in new ways.
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Industry Implications
1. Media and Publishing - Media and publishing companies can use virtual headquarters to bring together clients and collaborators in new and exciting ways, while exploring opportunities in emerging technologies like NFTs and Web 3.0.
2. Architecture and Design - Architecture firms like Bjarke Ingels Group (BIG) have a unique opportunity to partner with companies like Vice Media to create cutting-edge virtual spaces and push the boundaries of what's possible in the metaverse.
3. Technology and Innovation - As more companies move towards remote work, there is a growing need for innovative tools and platforms to facilitate collaboration and communication, creating opportunities for tech companies to develop new solutions for businesses to stay connected in a virtual world.
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