Downeast Cider is tapping into a niche within the world of hard cider with its unfiltered cider products. As five fresh apples go into the making of every 12-ounce can, the brand decided against filtering the beverages to maximize flavor—or as Downeast Cider describes it, to "leave the good stuff in there."
The brand's core offerings include the 5.1% ABV Original Blend, the Double Blend, which boasts 7.3% ABV, and White, which is full of flavor from orange, lemon peel and coriander, and modeled after the Belgian style. Downeast Cider also offers seasonal varieties like Grapefruit, Aloha Friday, Pumpkin Blend and the Winter Blend as "a reward for all that shoveling."
Unfiltered Craft Ciders
Downeast Cider Specializes in Unfiltered Cider That's Full of Flavor
Trend Themes
1. Craft Ciders - Opportunity to cater to consumers seeking unique and unfiltered flavors in the hard cider market.
2. Unfiltered Beverages - Potential to disrupt the mainstream filtered beverage industry by emphasizing flavor and authenticity.
3. Seasonal Varieties - Chance to capitalize on consumer demand for limited edition and seasonal offerings in the cider market.
Industry Implications
1. Hard Cider - Unfiltered craft ciders present an opportunity for growth within the hard cider industry.
2. Beverage - Unfiltered beverages can disrupt the beverage industry by providing a new option with maximum flavor.
3. Seasonal Products - Seasonal varieties of craft cider can fuel innovation in the seasonal product market.