The Thatchers Rosé Cider has been unveiled by the UK-based brand as a new libation for younger consumers who are looking for a drink with a lower ABV, a sweet taste and a high-end profile.
The cider has a 4% ABV and is crafted using sweet dessert apples including Pink Lady, Gala and Fuji to make it a light libation with a rose profile. The cider is available now in cans for purchase from Sainsbury's in the UK, while flint bottle packaging is set to be introduced in December.
Speaking on the new Thatchers Rosé Cider, Managing Director at Thatcher's, Martin Thatcher, said, "Thatchers Rosé is a new and exciting sweet rosé cider that gives consumers just what they’re asking for – a great tasting, characterful, sweeter, lower ABV cider, made to a consistently high quality by the cidermakers at Thatchers."
Crisp Wine-Inspired Ciders
The New Thatchers Rosé Cider is Made with Sweet Dessert Apples
Trend Themes
1. Lower ABV Ciders - The trend of lower ABV ciders presents an opportunity for brands to cater to younger consumers who are seeking lighter, more refreshing alcoholic beverages.
2. Wine-inspired Ciders - The rise of wine-inspired ciders allows cidermakers to tap into the popularity of rosé wine and offer a unique flavor profile to consumers.
3. Premium Cider Packaging - The introduction of flint bottle packaging for cider creates a high-end image and appeals to consumers who value aesthetics and quality.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore the trend of lower ABV ciders and wine-inspired ciders to capture the attention of a wider consumer base.
2. Food Retail - Food retail businesses, such as supermarkets, can stock and promote the new Thatchers Rosé Cider to satisfy consumer demand for unique and on-trend alcoholic beverages.
3. Packaging Design - The packaging design industry has an opportunity to create premium and visually appealing cider packaging options that enhance the overall consumer experience.