The wild popularity of hard seltzers is now inspiring beer brands and craft breweries to create their own take on the product, including Pabst Blue Ribbon, which recently launched the Stronger Seltzer. While some of the most widely consumed hard seltzers on the market come in between about 5% to 6% ABV, PBR is now catering to consumers who are looking for something more with its 8% ABV formula.
Although PBR is known best for its light beer, the low-sugar spiked seltzer offers something different with a refreshing zesty citrus flavor that's sweetened by stevia. As of late, PBR has been experimenting with its product portfolio, which includes recent additions like a non-alcoholic beer and a beer that contains slightly more alcohol than its classic product.
Ultra-Spiked Seltzers
Pabst Blue Ribbon's 8% ABV Stronger Seltzer is Low in Sugar
Trend Themes
1. Higher ABV Hard Seltzers - The popularity of hard seltzers is leading to the emergence of higher ABV options, providing consumers with a stronger alcoholic beverage choice.
2. Craft Brewery Seltzers - Craft breweries are capitalizing on the success of hard seltzers by creating their own unique versions, offering consumers a wide range of flavorful options.
3. Low-sugar Seltzers - Demand for healthier alternatives is driving the creation of low-sugar spiked seltzers, appealing to consumers who want a refreshing drink without excessive sugar content.
Industry Implications
1. Alcoholic Beverages - The growing popularity of hard seltzers and the emergence of higher ABV options present disruptive innovation opportunities for the alcoholic beverages industry.
2. Craft Brewing - Craft breweries can leverage the success of hard seltzers by expanding their product lines to include their own unique seltzer offerings.
3. Health and Wellness - The demand for low-sugar spiked seltzers provides opportunities for the health and wellness industry to cater to consumers seeking healthier alcoholic beverage options.