The Strongbow Ultra Apple Cider has been debuted by Heineken UK as a new take on the brand's signature cider that prioritizes a light flavor profile.
The cider boasts natural apple flavors and comes in 330ml slim cans with 80-calories each to make the libation easy for consumers to incorporate into their lifestyle. The product features a 4% ABV and is launching in individual cans as well as four-packs priced at £2.25 and £5.49, respectively. The product prioritizes a metallic green branding to set it apart from the existing varieties from the brand on store shelves.
Heineken UK Cider Brand Director Rachel Holms spoke on the new Strongbow Ultra Apple Cider saying, "We are thrilled to continue driving innovation in the UK cider market. The creation of Strongbow Ultra Apple addresses a huge opportunity in the lower-calorie cider category, with a proposition that doesn’t compromise on taste."
Extra-Crisp Apple Ciders
Strongbow Ultra Apple Cider is Arriving in the UK in Slim Cans
Trend Themes
1. Low-calorie Ciders - The trend of producing ciders that have low-calorie content could emerge, giving brands an opportunity to innovate and attract diet-conscious customers.
2. Slim Cans - The popularity of canned drinks is increasing, so the opportunity to produce cider in slim cans could target the younger, eco-conscious market segment with an on-the-go lifestyle.
3. Natural Flavorings - There's a trend towards consumers looking for healthier and more natural options, with Heineken UK's use of natural apple flavors in Strongbow Ultra Apple Cider providing an opoortunity for further incorporation into other products.
Industry Implications
1. Cider Industry - The cider industry would benefit from creating a wider range of low-calorie options, slim cans and more natural options to attract more health-conscious customers.
2. Beverage Packaging Industry - With the trend of canned drinks increasing, there is an opportunity in the beverage packaging industy to produce more slim cans for drinks, especially those with lower-alcohol content.
3. Food and Beverage Industry - Food and beverage manufacturers could start exploring more natural and healthier flavorings for their products to cater to changing consumer preferences.