Monster Juiced Bad Apple Has a Not-Too-Sweet Formula
Michael Hemsworth — March 2, 2024 — Lifestyle
References: cocacolaep & talkingretail
The Monster Juiced Bad Apple energy drink is the latest addition to the brand's namesake Juiced range as an apple-forward option that responds to increased interest in the fruit flavor.
The energy drink is crafted with the brand's signature energy refreshment blend along with juice to give it a flavorful yet not too sweet profile for consumers to enjoy. This responds to changing consumer taste preferences when it comes to alternative energy refreshments. The drink is making its debut in the UK market where it's excepted to be right at home amongst the eight existing flavors in the Juiced range.
Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB Helen Kerr commented on the Monster Juiced Bad Apple energy drink saying, "Every year our Juiced launches are among the best-performing NPDs, in terms of value sales, in energy drinks thanks to their big flavour profile that really packs a punch and we’re confident Bad Apple will be right up there. It’s one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
The energy drink is crafted with the brand's signature energy refreshment blend along with juice to give it a flavorful yet not too sweet profile for consumers to enjoy. This responds to changing consumer taste preferences when it comes to alternative energy refreshments. The drink is making its debut in the UK market where it's excepted to be right at home amongst the eight existing flavors in the Juiced range.
Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB Helen Kerr commented on the Monster Juiced Bad Apple energy drink saying, "Every year our Juiced launches are among the best-performing NPDs, in terms of value sales, in energy drinks thanks to their big flavour profile that really packs a punch and we’re confident Bad Apple will be right up there. It’s one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
Trend Themes
1. Fruit-forward Energy Drinks - In response to increased interest in fruit flavors, energy drinks are incorporating unique fruit profiles for a not-too-sweet beverage experience.
2. Alternative Energy Refreshments - Consumer taste preferences are driving the development of alternative energy beverages that offer a different flavor and energy combination.
3. Daring Flavor Profiles - Energy drinks are introducing daring and bold flavor profiles to cater to evolving consumer palates and demand for exciting beverage options.
Industry Implications
1. Beverage Industry - The beverage industry is capitalizing on consumer demand for unique and innovative energy drink options by introducing fruit-forward beverages with distinctive flavor profiles.
2. Retail Industry - Retailers have the opportunity to embrace the trend of alternative energy refreshments by showcasing and promoting daring and flavorful energy drinks like Monster Juiced Bad Apple in-store.
3. Food and Beverage Industry - In the food and beverage industry, there is potential for disruptive innovation through the creation of new energy drinks with captivating and unconventional flavor profiles to cater to changing consumer preferences.
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