Innovative beverage company G-Zee Brands launched H2O Sonoma Soft Seltzer, which is touted as the first wine-infused non-alcoholic sparkling water in the world. The product is made by combining water with the juice of Californian wine grapes, plus dealcoholized wine and additional flavor extracts.
Already, three of eight flavors have been launched. Following Pinot Noir, Rosé and Sauvignon Blanc, the brand plans to launch other varietals like Cabernet Sauvignon, Chardonnay, Merlot, Moscato and Zinfandel. These products were created to respond to the growing demand for no- and low-alcohol drinks, and the popularity of refreshing seltzers. Recognizing that people want flavorful alternatives to wine, the brand created a mineral-rich solution. In terms of taste, the product is said to be nuanced like wine but light, crisp and refreshing.
Alcohol-Free Soft Seltzers
H2O Sonoma Soft Seltzer is a Wine-Infused Non-Alcoholic Sparkling Water
Trend Themes
1. Non-alcoholic Beverage Alternatives - Due to growing demand for no- and low-alcohol drinks, there is an opportunity for beverage companies to develop innovative non-alcoholic beverage alternatives that offer unique flavors like H2O Sonoma Soft Seltzer.
2. Wine-infused Drinks - With the launch of the world's first wine-infused non-alcoholic sparkling water, H2O Sonoma Soft Seltzer, there is an opportunity for beverage companies to explore wine-infused drinks as a new trend in the beverage industry.
3. Flavorful Seltzers - The popularity of refreshing seltzers has led to the creation of H2O Sonoma Soft Seltzer, which offers both refreshing and nuanced flavors like wine. There is an opportunity for beverage companies to create flavorful seltzers as an alternative to traditional sparkling water.
Industry Implications
1. Beverage - The launch of H2O Sonoma Soft Seltzer presents an opportunity for the beverage industry to respond to the growing demand for no- and low-alcohol drinks while exploring unique flavors like wine.
2. Wine - H2O Sonoma Soft Seltzer, the world's first wine-infused non-alcoholic sparkling water, presents an opportunity for the wine industry to expand into new and innovative products that meet the evolving needs of consumers.
3. Health and Wellness - The growing demand for no- and low-alcohol drinks presents an opportunity for the health and wellness industry to promote and support healthy lifestyle alternatives, such as non-alcoholic beverages like H2O Sonoma Soft Seltzer.