The number of consumers who are looking to curb or completely cut their intake of alcohol is on the rise, so brands are responding with new product offerings like the Sheppy's Low Alcohol Classic Cider.
The new cider from the brand looks to capture the same quality and taste that it has come to be renowned for, but reduce the amount of alcohol to make it applicable for a wider range of consumers. The cider contains 0.5% ABV, and is crafted with a mix of dessert and Somerset traditional cider apples to ensure a crisp flavor.
The Sheppy's Low Alcohol Classic Cider meets the changing needs of consumers who are looking to avoid alcohol but still keep the social aspect of having a drink with friends going.
Artisan Low-Alcohol Ciders
The Sheppy's Low Alcohol Classic Cider Meets Changing Consumer Needs
Trend Themes
1. Low-alcohol Beverages - Brands are developing low-alcohol product offerings to meet rising demand for drinks with reduced alcohol content.
2. Crafted Non-alcoholic Drinks - Crafted non-alcoholic drinks offer opportunities for brands to create premium experiences for consumers seeking flavors and complexity without alcohol content.
3. Cider Innovations - Cider brands can experiment with new offerings like low-alcohol ciders to reach a wider consumer base and tap into the growing trend of low-alcohol beverages.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage brands are expanding their product lines to include low-alcohol offerings and experimenting with new ingredients to meet changing consumer needs.
2. Craft Beverages - Craft beverage makers can tap into the trend of low-alcohol beverages by developing artisanal non-alcoholic drinks with complex flavors and ingredients.
3. Cider Industry - Cider brands have opportunities for innovation with new styles of ciders such as low-alcohol ciders that cater to consumers interested in health and wellness.