Quarter makes low-ABV gin alternatives that are made with the same process that's used to create full-strength spirits but it offers a choice that's much lighter. As Quarter co-founder Rohan Radhakrishnan told The Spirits Business, "we want people to still feel the buzz, the warmth of the alcohol and to experience it more like a full-strength drink, rather than a heavily diluted version." With copper pot distillation and botanicals like juniper, orange and grapefruit, Quarter creates an enjoyable option that fills a gap between full-strength spirits and non-alcoholic alternatives.
The brand's first release is Quarter G/N, a 12% ABV bottling inspired by London Dry gin. In the months to come, the brand will be introducing even more lighter spirits. The brand recommends enjoying its low-ABV alternative with tonic or in a low-strength martini.
Light Gin Spirits
Quarter's Low-ABV Gin is Made with the Same Process as Full-Strength Spirits
Trend Themes
1. Low-abv Spirits - With the desire for a more conscious drinking culture, there are opportunities for more brands to offer lighter, low-ABV alternatives that still give the feeling of a full-strength drink.
2. Copper Pot Distillation - The use of copper pot distillation in creating low-ABV spirits presents a disruptive innovation opportunity for distillers to experiment with and potentially produce new types of spirits.
3. Full-strength Alternative - Creating low-ABV alternatives that are still enjoyable and provide the feeling of a full-strength drink is an opportunity for brands to attract customers who are looking to moderate their alcohol intake.
Industry Implications
1. Alcoholic Beverages - Distillers and beverage companies have an opportunity to expand their product offerings by entering the low-ABV market and catering to consumers who are looking for lighter, less intense alcohol options.
2. Hospitality - Low-ABV spirits offer an opportunity for hospitality businesses to create unique drink menus and offer options that cater to customers who are looking to enjoy a night out without consuming too much alcohol.
3. Health and Wellness - Low-ABV spirits and non-alcoholic alternatives fit into the health and wellness trend, providing an opportunity for companies to appeal to those who are looking for healthier lifestyle choices.