Indeed Brewing Company's Hurricane Cocktail-Inspired Fruited Ale shares a taste of rum, passion fruit syrup and lemon juice in a bottle. Patrick Nickelson, Head Brewer, Indeed Milwaukee, said, "This beer is made in the fashion of the famous Hurricane cocktail from New Orleans. We threw a bunch of dehydrated orange peel into the whirlpool and lots of passion fruit puree at the end of fermentation for a super fruity, tart, and sweet beer."
Even though the product boasts higher levels of alcohol, it is said to be just as easy to enjoy as the signature cocktail it was inspired by. To support Mardi Gras celebrations, the company released 750ml bottles for enjoying with king's cake, boudin and beignets.
Cocktail-Inspired Fruited Ales
This Hurricane Cocktail-Inspired Ale is a Sweet Malt Beverage
Trend Themes
1. Fruited Beer - Fruited beers are a growing trend and companies can innovate new flavors and spice adaptations to the existing flavors.
2. Cocktail-inspired Beverages - Cocktail-inspired beers are gaining popularity as they offer new flavor profiles and are easy to consume.
3. Exotic Ale Flavors - Companies can innovate the use of exotic flavors in ales, offering consumers a diverse taste experience.
Industry Implications
1. Brewing Industry - This innovation expands the beer industry's horizons and offers a new platform for creativity in brewing exotic beers.
2. Alcoholic Beverage Industry - There is an opportunity to create new products that blur the line between beer and cocktails, appealing to a broader audience.
3. Event & Festivals Industry - These new cocktail-inspired beers can add variety to the beverages offered at festivals, and can be marketed as a unique selling point to attract consumers.