DIO is a premium, ready-to-drink canned cocktail brand that's low in sugar and calories and rich in alcohol—every DIO canned cocktail flavor comes in at 15% ABV, making them a standout addition to the RTD cocktail category.
Inspired by the god of festivity, the brand creates cocktails with a modern twist. While the Spicy Pineapple Margarita appeals to those who love a taste of the tropics with a hint of heat, Hibiscus Rose French 75 pairs sparkling wine and botanical gin with aromatic florals. In the lineup, there are also vodka-based cocktails that reinvent classic serves like martinis and mules.
These 200ml cans offer up two servings per can with less than three grams of sugar per serving.
Premium High-ABV Cocktails
DIO Canned Cocktails are Low in Sugar & Calories with 15% ABV
Trend Themes
1. Premium High-abv Cocktails - Opportunity for creating innovative high-ABV canned cocktails that cater to health-conscious consumers.
2. Low Sugar & Calorie Canned Cocktails - Opportunity for developing low sugar and calorie canned cocktails that provide a guilt-free drinking experience.
3. Reinventing Classic Cocktail Serves - Opportunity for reimagining classic cocktails like martinis and mules with modern flavor profiles and packaging.
Industry Implications
1. Ready-to-drink (RTD) Cocktail Industry - Opportunity for brands to disrupt the RTD cocktail market with premium, low sugar, and high-ABV offerings.
2. Health-conscious Beverage Industry - Opportunity for the health-conscious beverage industry to tap into the growing demand for low sugar and calorie alcoholic beverages.
3. Alcoholic Beverage Packaging Industry - Opportunity for packaging companies to provide innovative and trendy packaging solutions for canned cocktails with high-ABV and low sugar content.