Campari launched Crodino as an Italian non-alcoholic aperitivo and it promises an easy drinking experience with a rich, multilayered taste. The product boasts a complex infusion of spices, woods, roots and herbs, as well as a deep yellow-orange color. The aperitivo is made by mixing the botanicals and letting the extract stand for a period of up to six months.
According to the brand, "Crodino must be served in a wine goblet with generous ice. And don’t forget an orange slice, to round off the perfect aperitivo and begin a journey through the senses even before tasting it." Perfect for snacking and sipping, the Italian non-alcoholic aperitivo is said to pair especially well with finger food or appetisers like tapas, cheese and cold cuts.
Alcohol-Free Italian Aperitivos
Campari's Crodino is Non-Alcoholic, Multilayered and Rich
Trend Themes
1. Non-alcoholic Aperitivos - There is an opportunity to innovate in the non-alcoholic beverage industry by creating complex, multilayered flavors for a new market of consumers who prioritize health and wellness.
2. Botanical Infusions - There could be a trend towards using botanicals to create unique flavors in various food and beverage industries, as consumers look for natural and healthy alternatives to traditional options.
3. Elevated Snacking - There is a potential for growth in the snacking industry by marketing and pairing elevated, high-quality snack options with non-alcoholic aperitivos for a sophisticated alternative to traditional alcohol-based pairings.
Industry Implications
1. Non-alcoholic Beverage - The launch of Crodino suggests a need for the creation of more non-alcoholic aperitivos to cater to consumers who prefer alcohol-free options.
2. Food and Beverage - There is an opportunity for innovation in the food and beverage industry by incorporating complex botanical ingredients into various products, including non-alcoholic aperitivos.
3. Snacking - The potential growth of the non-alcoholic aperitivo market presents an opportunity for the snacking industry to market and pair high-quality snack options with these drinks for a sophisticated alternative to traditional alcohol-based pairings.