Canteen's Cantina Margarita is a cocktail-inspired hard seltzer that takes cues from the classic margarita. Ready to be sipped in flavors like strawberry and mango, plus an original variety, these margarita-inspired hard seltzers satisfy consumers with a higher alcohol content, 6% ABV, in comparison to other hard seltzers in the category.
"After examining the market, we saw the popularity of hard seltzers was declining with one exception, " reported Brandon Cason, co-founder and CEO of Austin-based Canteen Spirits, "Interest in Mexican-inspired cocktails like margaritas and agua frescas [are] growing rapidly."
Previously, the brand debuted ready-to-drink sodas and spirit-based cocktails, and this all-natural, low-sugar, low-carb line stands out from Canteen's other offerings by working with alcohol produced from cane sugar.
Margarita-Style Hard Seltzers
Canteen's Cantina Margarita Offers a Higher Alcohol Content
Trend Themes
1. Cocktail-inspired Hard Seltzers - Canteen's Cantina Margarita offers a higher alcohol content with flavors like strawberry and mango, satisfying consumers with a 6% ABV.
2. Growing Popularity of Mexican-inspired Cocktails - Interest in drinks like margaritas and agua frescas is rapidly increasing.
3. All-natural Low-sugar Hard Seltzers - Canteen's Cantina Margarita stands out with its all-natural, low-sugar, and low-carb ingredients.
Industry Implications
1. Alcoholic Beverages - Canteen's Cantina Margarita disrupts the hard seltzer market with its cocktail-inspired flavors and higher alcohol content.
2. Cocktail and Mixology - The growing popularity of Mexican-inspired cocktails presents an opportunity for mixologists to create innovative and unique drinks.
3. Health and Wellness - Canteen's Cantina Margarita taps into the demand for all-natural, low-sugar options in the alcoholic beverage industry.