The high-end California grocery store Erewhon has teamed up with fashion creators Francesca Aiello and Matilda Djerf to release the collaborative new Frankie & Djerf's Banana Cream Shake.
If you're unfamiliar, Francesca Aiello is the founder of Frankies Bikinis, while Matilda Djerf is the Swedish influencer behind the hit fashion brand Djerf Avenue. Together, the two fashionistas have created their own custom shake, which is not just tasty, but also supposed to be great for the skin. The new Frankie & Djerf's Banana Cream Shake features a high-end ingredient list that includes, MALK Organic Unsweetened Almond Milk, Zuma Valley Organic Coconut Cream, Agent Nateur Holi (mane) Collagen, NOVOS Core Longevity Formula, Organic Maple Syrup, Vanilla Collagen, Tocos, organic cinnamon, organic bananas, organic dates, organic coconut flakes, and Erewhon Scratch Pie Crust. All this clocks in at $18 a serving.
Fashionista-Crafted Banana Shakes
Erewhon Just Unveiled the Frankie & Djerf's Banana Cream Shake
Trend Themes
1. Celebrity-endorsed Beverages - Collaborations with fashion influencers create high-demand for unique, premium-priced drinks.
2. Functional Foods - The focus on skincare benefits highlights the growing intersection of diet and beauty industry.
3. Luxury Health Drinks - High-end ingredients in beverages cater to affluent consumers seeking exclusivity and wellness.
Industry Implications
1. Health and Wellness - Expanding into premium, health-focused beverages presents new consumer engagement opportunities.
2. Fashion and Lifestyle - Fashion brands partnering with food and beverage companies can enhance brand identity and reach.
3. Organic and Natural Products - The use of organic and natural ingredients in luxury drinks appeals to eco-conscious consumers.