Angry Angel makes better-for-you functional energy beverages that serve as healthier alternatives to high-sugar energy drinks that are packed with additives. Powered by plant-based caffeine from yerba mate, enhanced with CoQ10 and sweetened with organic monk fruit, the canned performance beverages promise to fuel mind, body and soul, all without calories, sugar or artificial ingredients.
The brand found that there's been an increase in demand for its better-for-you functional energy beverage as working from home has become the norm and people are seeing for ready-to-drink solutions to quickly deliver desired benefits. Angry Angel founder and professional race car driver Justin Lloyd says: "In 2020, our sales in conventional and natural stores increased 35% year over year."
Energizing Better-for-You Beverages
Angry Angel Shares a Boost with Yerba Mate & Antioxidants
Trend Themes
1. Functional Energy Beverages - Increased demand for functional energy beverages as people look for healthier alternatives to high-sugar energy drinks.
2. Plant-based Caffeine - The rise of plant-based caffeine as an ingredient in functional energy beverages.
3. Ready-to-drink Solutions - The demand for ready-to-drink solutions as people look for quick and convenient ways to fuel their mind, body, and soul.
Industry Implications
1. Beverage Industry - Opportunities for beverage companies to develop and market functional energy drinks made with plant-based caffeine and natural sweeteners.
2. Health and Wellness Industry - Opportunities to provide consumers with healthier options that can meet their demands for functional beverages that can quickly deliver desired benefits.
3. Sports and Fitness Industry - Opportunities to serve the needs of health-conscious customers who are looking for quick and easy ways to fuel their sports and fitness activities with healthier and more functional energy beverages.