'Machu Picchu Energy' Has Debuted Its First Drink Collection
Colin Smith — January 24, 2022 — Business
References: machupicchu.energy & foodbusinessnews.net
'Machu Picchu Energy' is a Miami-based startup in the drinks industry with a clear social mission. The brand's tagline is 'Feel good. Do good.,' which reflects Machu Picchu Energy's two-pronged mission of creating flavorful healthy drinks and supporting social causes.
Machu Picchu Energy's first line of drinks will debut in 2022. This line will include all organic energy drinks, zero-sugar energy drinks, and seltzers. The energy drinks will be available in classic and pineapple mango flavors, while the zero-sugar drinks come in pineapple blueberry and ginger peach flavors. The seltzers also have two flavor options, which are lemon-lime and blood orange. The seltzers from Machu Picchu Energy have low caffeine content equal to a green tea, and the energy drinks contain organic caffeine while maintaining their rich flavor.
On top of this, as part of the 'Do Good' tagline, Machu Picchu Energy is committed to helping social service groups such as 'Favela Radical' and 'Alto Peru.' These two community organizations are focused on enriching community, learning, and interactive experiences for the less fortunate members of South America.
Image Credit: Machu Picchu Energy
Machu Picchu Energy's first line of drinks will debut in 2022. This line will include all organic energy drinks, zero-sugar energy drinks, and seltzers. The energy drinks will be available in classic and pineapple mango flavors, while the zero-sugar drinks come in pineapple blueberry and ginger peach flavors. The seltzers also have two flavor options, which are lemon-lime and blood orange. The seltzers from Machu Picchu Energy have low caffeine content equal to a green tea, and the energy drinks contain organic caffeine while maintaining their rich flavor.
On top of this, as part of the 'Do Good' tagline, Machu Picchu Energy is committed to helping social service groups such as 'Favela Radical' and 'Alto Peru.' These two community organizations are focused on enriching community, learning, and interactive experiences for the less fortunate members of South America.
Image Credit: Machu Picchu Energy
Trend Themes
1. Organic Zero-sugar Energy Drinks - Machu Picchu Energy's new line of exclusively organic and zero-sugar energy drinks present opportunities for a niche market of health-conscious individuals seeking more natural and less harmful energy drinks options.
2. Socially Conscious Drinks Brands - Machu Picchu Energy's 'Feel good. Do good.' mission presents an opportunity for other drinks brands to differentiate themselves with a clear social mission that resonates with consumers.
3. Community-driven Social Causes - Machu Picchu Energy's partnership with social service groups provides opportunities for more community-driven social causes for other brands with missions to help less fortunate communities.
Industry Implications
1. Energy Drinks Industry - Machu Picchu Energy's new line of drinks can disrupt the energy drinks industry by catering to the growing demand for healthier energy drinks options.
2. Organic Beverages Industry - Machu Picchu Energy's commitment to creating exclusively organic drinks presents opportunities for other brands to enter this niche market of consumers seeking healthier and more natural beverage options.
3. Social Enterprise - Machu Picchu Energy's clear social mission of supporting social service groups presents opportunities for other businesses to adopt a social enterprise model that prioritizes social impact and community growth alongside profits.
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