Mr Tipsy is an alcoholic ice cream brand and its playful packaging uses a different character to bring each unique flavor to life. While Rum Forrest, Rum is a flavor that shows a high-action fruit with a sweatband, Ello Limoncello pictures a citrus fruit with a musical instrument. The vibrant flavors come in between 5% and 10% ABV, with Tequiline Me Softly sitting on the high end.
These alcohol-infused products include a unique way to experience everything from rosé wine and tequila to vodka. While Is This the Way to Amaretto combines a creamy base of amaretto ice cream with vanilla, Don't Pimms Me Off shares the fresh and fruity flavors of mint, Pimms, berries, vodka and lime juice.
Personified Ice Cream Packaging
Each Mr Tipsy Alcoholic Ice Cream Flavor Features a Fun Character
Trend Themes
1. Personified Packaging - The use of characters on packaging to bring unique flavors to life offers an opportunity for disruptive innovation.
2. Alcoholic Ice Cream - The rise of alcohol-infused ice cream presents a disruptive innovation opportunity to explore unique flavor combinations and experiences.
3. Vibrant Flavors - The introduction of vibrant and unconventional flavors in alcoholic ice cream creates an opportunity for disruptive innovation in the frozen dessert industry.
Industry Implications
1. Packaging - The unique packaging approach of personifying ice cream flavors can disrupt the traditional packaging industry by creating memorable and engaging brand experiences.
2. Alcohol Industry - The emergence of alcoholic ice cream provides a disruptive innovation opportunity for the alcohol industry to tap into new consumer segments and create unique products.
3. Frozen Dessert Industry - The introduction of vibrant and unconventional flavors in alcoholic ice cream can disrupt the frozen dessert industry by attracting novelty-seeking consumers and offering new taste experiences.