The short and sweet nature of a Vine video is what makes it such a powerful tool for marketing, since it involves dynamic visual content that only takes a few seconds to watch and share.
Some of the most standout Vine campaigns come from brands like Honda and its 'Want New Car' campaign, which made use of both Twitter and Vine to send personalized responses to people griping on social media about their current cars. Another great example comes from Fanta and College Humor, as part of a collaboration that stitched together some of the most comical clips from Vine into a series of sketches on YouTube. Both of these campaigns make it apparent that Vine certainly doesn't have to stand on its own when it comes to marketing, and it often has a better reach when more than one social network is involved.
16 Vine Video Campaigns
From Short Social Film Festivals to Crowdsourced Comedy Shows:
Laura McQuarrie — Dec 9, 2014 — Marketing
15
Do-Gooder Social Campaigns
#KindVines Captures Small Moments of Human Kindness
14
Poignant Anti-Smoking Videos
This Anti-Smoking Ad for QUIT Puts Vine to Perfect Use
13
Social Promotion Giveaway Trips
Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo
12
Animated Car Campaigns
Toyota Animates Dream Cars Drawn by Children on Vine
11
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
10
Captain Imitation Competitions
Captain Morgan Wants to See How You Live & Play Like a Captain
9
Astronaut Social Media Accounts
Reid Wiseman Shares His Experience in Space on Twitter and Vine
8
TV Script Twitter Campaigns
The TNT Twitter Campaign for Mob City Gives us a Taste of the Show
7
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
6
Short Social Film Festivals
Vine is Now Conducting Themed Weekly Short Film Festival Challenges
5
Fan-Created TV Branding
'I Am My MTV' Broadcasts Visuals Inspired by Viewer Content
4
Crowdsourced Comedy Shows
Fanta and College Humor Stitch Together Funny Vine Videos
3
Humorous Six-Second Commercials
These Six-Second Ads for Trident Feature Popular Vine Stars
2
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
1
Pizza Personality Campaigns
This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings
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Audience Demand Insights
Orange AI Extracts Insights from Audience Feedback in One Minute
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
SEO-Optimized Summary Articles
The YouTube Summarizer is a Key Tool in Retaining Information
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Social Media-Specific Animation Softwares
Linearity Aims to Revolutionize Social Media Marketing
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Adventure-Inspired Fashion Collections
Vineyard Vines Has Announced a New Collaboration with Jeep
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Advanced AI Video Generators
Google Introduces Veo to Develop Videos with Text Prompts
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Automated Video Generation
VidAU Generates Multilingual Videos with Avatars Using Product Links
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
AI Viral Video Makers
AIVideo Creates Viral Videos With Just a Prompt
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Video-Friendly Search Engines
Google Introduces the New Ask with Video Feature
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Text-Prompted AI Videos
Sora AI Creates Minute-Long Videos with a Text Prompt
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
AI Video Generators
Mango Animate Generates Professional Videos with Talking Avatars
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Post-Editing Podcast Tools
ClipWing Adds Captions and Creates Short Clips for Content Creators
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Automated Video Metadata
Magic Publish Auto-Generates Youtube Titles, Tags and Descriptions
Elevated Video Content Monetization
KameraOne Partners with Viously to Offer a Unique Solution
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Enhanced Video Chat Platforms
WhatsApp is Elevating its Video-Call Functions with Screen-Shares
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
AI Video Summarization Tools
Minimemo Can Transcribe and Pull Insights from Short Videos
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Video Summarizing Tools
TubeSum Can Summarize Lengthy Videos for Students or Professionals
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Visual Email Newsletters
PencilBooth is a Newsletter That Prioritizes Images Over Text
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Interactive Video Tools
Zeacon Hosts and Analyzes Videos to Boost Website Engagement
Time-Lapse Content Apps
Timelapse Provides a Unique Approach to Recording Engaging Content
Smartphone-Filmed Festive Campaigns
Apple Celebrates Lunar New Year with Little Garlic Film
Video Summarization Tools
Nobinge Saves You Time by Condensing Youtube Videos into Quick Summaries
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Content Repurposing Tools
This Tools Allows Users to Reimagine Materials Across Various Platforms
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
AI-Powered Video Summarizers
Summarize.ing Helps People Digest Lengthy Videos
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Link Management Platforms
Clickly Offers URL Shortening and Link Analyzing Tools
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Network-Connecting AI Solutions
Village AI Connect with Your Network to Close Deals
Viral Content Amplifiers
CapUp Helps Creators Get Their Videos More Views in a Single Tap
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Personalized Professional Content Generators
Viralify AI Crafts LinkedIn Posts to Save You Time
High-Quality Video Creation Tools
Story2Video Offers a Suite of Tools to Customize Every Aspect
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Short Video Editing Tools
Replayed Connects Creators With Video Editors of Their Style
Design-Forward Survey Builders
Visme Forms Offer Beautiful Designs to Create More Conversions
Efficient Video Summarizers
Summary Cat Helps Your Digest Video Content in Seconds
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Content-to-Post Social Tools
Camoo Carousels Transforms Media into Carousel Posts for Social
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
AI Video Marketing Agencies
Syllaby V2.0 Schedules Your Posts and Crafts Compelling Scripts
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend