Fanta and College Humor Stitch Together Funny Vine Videos
Laura McQuarrie — August 23, 2014 — Marketing
References: vine.co & marketingmag
The 'Fanta For the Funny' campaign involves College Humor, Fanta and scouring funny Vine videos to locate comedians that could potentially appear on the web series.
Some of the most popular Vine users are taking part in the campaign, in which users are asked to upload their funniest dances, puns and any other crazy antics with the @FantaFun and #FantaFortheFunny tags. Since a looping six-second video is hardly the same as tuning into a show, the best Vine videos are compiled together into a video episodes that are a few minutes long, showing one Vine after another in a succinct compilation. Each week, the brands will release a brand new episode, featuring tons of hilarious Vines that have been stitched together.
Some of the most popular Vine users are taking part in the campaign, in which users are asked to upload their funniest dances, puns and any other crazy antics with the @FantaFun and #FantaFortheFunny tags. Since a looping six-second video is hardly the same as tuning into a show, the best Vine videos are compiled together into a video episodes that are a few minutes long, showing one Vine after another in a succinct compilation. Each week, the brands will release a brand new episode, featuring tons of hilarious Vines that have been stitched together.
Trend Themes
1. Crowdsourced Comedy - Opportunity for brands to involve user-generated content for marketing campaigns.
2. Short-form Video Compilation - Opportunity to create and market content by stitching together the best short-form videos.
3. Web Series - Opportunity for brands to get involved in creating their own web series through collaboration with content creators.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to market their products using innovative, crowdsourced campaigns.
2. Entertainment Industry - Opportunity for entertainment companies to create web series using short-form video content.
3. Marketing Industry - Opportunity for marketers to explore new ways to utilize user-generated content for brand promotion.
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