Upscale tourism might not be something the average person indulges in, but it is something that they do dream of. Granted, million dollar safari adventures and luxurious year-long vacations are not meant to target Joe Shmoe and the rest of his family. Yet upscale tourism is becoming much more diverse, allowing people to achieve such levels of luxury in their own way.
Whether that means booking a hi-tech hotel room or finding escape and serenity at a leisurely spa, these examples of upscale tourism has people covered. The idea of luxury continues to evolve, incorporating a number of activities and accommodations that speak to the individual rather than society. More often than not, upscale is synonymous with adventure as intergalactic Tourism Concepts show.
27 Examples of Upscale Tourism
From Hi-Tech Interactive Hotels to Million Dollar Safari Adventures:
Meghan Young — May 24, 2014 — Eco

27
Travelling in Morocco
A Land of Constant Innovation and Wonder (SPONSORED)

26
Five-Star Blimp Hotels
'Airship Traveling' by Thomas Rodemeier is a Luxury Travel Experience

25
Floating Hotel Designs
The Sunborn Floating Hotel Leaves a Wake of Luxury Travel
24
Altered Abandoned Subway Stations
This Subway Station in Paris is Redesigned for Entertainment
23
Luxurious Homespun Accommodations
This Chic Belgian Bed and Breakfast Has All the Comforts of Home
22
Unconventional Luxury Hotels
The G-Rough Hotel in Rome References Italy's Rich Artistic History
21
Hi-Tech Interactive Hotels
The ITH Room Xperience by Serrano Brothers is Futuristically Creative
20
Infinity Balcony Tourist Attractions
This Tourism Observation Deck Features a Walkway into the Sky
19
Minimalistic Luxury Spas
The Cafe Royal Spa by David Chipperfield Offers Relaxation in London
18
Luxe Home Rental Services
Four Seasons' Residential Rentals Provides Short Term Vacation Rentals
17
Mod Mediterranean Villas
Relais Blu Belvedere Offers Contemporary Amalfi Accommodations
16
Eclectic Yorkshire Hotels
The Hotel Indigo York in Walmgate Features Hand-Carved Room Numbers
15
Luxe Yearlong Vacations
LTI is Offering a $1 Million Year Long Vacation for $0
14
Lofty Leisure Interiors
The ESPA Spa is the Highest Luxury Spa in the World
13
Protruding Luxury Spas
The Holiday Inn Shanghai Glass Bottom Swimming Pool is Adrenaline-Packed
12
Intergalactic Tourism Concepts
Shamaxi Space Hotel Offers a Luxurious Stay for Space Tourists
11
Luxe Travelling Eateries
The 'Gourmet Bus' Serves Haute Cuisine While You Sightsee
10
Refurbished Royal Accommodations
St. Ermin's Hotel Voted the Top Secret Luxury Location in London
9
Million Dollar Safari Adventures
The Million Dollar Safari is the Ultimate in Luxurious Travel
8
Adventurous Icelandic Hotels
The Ion Hotel Encourages Guests to Get Out and Take in Nature
7
Split Hospitality Programs
Hyatt and Onefinestay Developed a Unique Travel Sharing Partnership
6
Sci-Fi Sailboat-Style Airports
The New Kuwait International Airport Flies into the Future
5
Futuristic Travel Airports
Spaceports Bridge the Gap Between Air Travel and Space Training
4
Onboard Luxury Spas
Sail the Ocean Blue & Enjoy the Oasis at Canyon Ranch Spa Club
3
Spacefaring Vacationers
The Virgin Galactic Gateway is Once and for All Open for Business
2
Luxe Fashion Tourism Apps
The Prada 'Il Palazzo' Explores its Menswear Line in a More Historic Way
1
Cultural Luxury Spas
The Marriott Quan Spa in New Delhi Brings Culture to your Spa Experience
Related Ideas
World-Class Mexican Resorts
The Resorts of Kanai Offers a Refined Beachy Getaway
Sensorial Luxury Beauty Stores
The Aesop Flagship Store at Sanya International Boasts Elegance
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Exotically Refurbished Hotels
The Pelican Hotel Displays Unique Room Aesthetics
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Cinema-Inspired Hotel Packages
The St. Regis Hotel Boasts the Cinematic Experience Room Package
Luxurious Rapper-Backed Getaways
Booking.com and Ludacris Partner to Offer a VIP Experience
Luxury Spa Reveals
Hotel Esencia Merges Mayan Rituals With Biohacking Tech
Luxury Branded Hotels
Elie Saab Unveils First Luxury Hotel, ' Post Hotel & Residences'
Luxurious Getaway Experiences
The Four Seasons Resort Orlando Debuts New 2025 Activities
Luxurious All-Inclusive Resorts
Marriott Hotels Launched Its First All-Inclusive Resort in Cancun
Unique Resort Vacations
'All-Inclusive' by Marriott Bonvoy Destinations Features Diverse Offerings
Bamboo-Focused Luxury Fashion Exhibitions
Gucci Hosts the 'Bamboo: Decoding an Icon' Exhibition
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
Nostalgic Luxury Pop-Ups
Celine's Zhangyuan Pop-Up Brings French Riviera Magic to Shanghai
Hotel Portfolio Expansions
Destination by Hyatt Enters Canada with Hotel X Toronto
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Luxurious Membership-Based Hotel Initatives
Proper Hotels Debuts the Exclusive Proper Club
Rebranded Tourism Solution Platforms
Clicktripz Rebrands itself to 'Tiki' with AI Ambassadors
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Personalized AI Holiday Planning
Planitly Learns Users Interests to Curate the Perfect Getaway
Comprehensive Self-Care Events
The Wellness Oasis™ is Running During Miami Art Week 2024
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Luxurious Springtime Experiences
Shangri-La Toronto Celebrates the Season of Spring in Refinement
Luxurious Mexican Resort Packages
Cirque du Soleil Dream Escape is a Tropical Vacay Experience
Sleep-Focused Hotel Offerings
The Equinox Sleep Lab Unlocks the Future of Sleep Tourism
Paris-Themed Solo Travel Guides
GetYourGuide Debuts a Campaign for Curated Parisian Experiences
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
Culturally Immersive Vacay Destinations
The Marriott Vacation Clubs Center on Experiences
Heritage Preservation Museums
The SAKA Museum Unveils Three Immersive Balinese Exhibitions
TV Show-Inspired Jet Itineraries
Four Seasons' Private Jet Itinerary is the White Lotus-Inspired
Airline-Branded Golf Packages
BermudAir Enhances the Travel Experience for Golf Enthusiasts
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Audio Guide Tourism Apps
Tourly Uses AI and Audio to Make Every Landmark Speak
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Expansive Car Dining Escapades
The ‘Cadillac of Reservations’ Adds Restaurants Across the U.S.
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Pet-Inspired Hotel Services
Hotel X Has Expanded Its VIP (Very Important Pet) Program
Prison-Transformed Luxe Hotels
Hoshino Resorts Plans to Alter the Nara Prison into a Resort
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Solo Travel Bundles
Priceline's Solo Explorer Curates a 5-Day Itinerary with an AI Assistant
Anniversary-Honoring Bright Hotels
The HÔTEL Onitsuka Tiger Arrives in Paris for the Olympics
Adult-Targeted All-Inclusive Resorts
Almare Resort Aims to Provide Unparalleled Luxury
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
Urban Oasis-Reflecting Hotel Expansions
Ministry of Design Leads the Standard Singapore Designs
Accessible Tourism-Focused Initiatives
Accessible Japan Celebrates a Decade of Fostering Inclusion
Documentary-Style Hotel Campaigns
W Hotels' 'Hotel Tales' is a Captivating New Campaign
Immersive Women-Targeted Travel Tours
EF Go Ahead Tours Launched Women Only Solo Tours
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Refreshed Retreat Interior Designs
THE AFICIONADOS and Nicemakers Design the Brecon
Luxury Travel Memberships
The Andrew Harper Membership is for Luxury Travel Enthusiasts
Hospitality Loyalty Programs
Millennium Hotels and Resorts Revamps Its Reward Program
Adventure-Enthused Travel Promotions
Intrepid Launches its 2025 'Big Sale' for Global Exploration
Luxury Hospitality Expansions
Marriott International Expands into Southern China
Luxury Travel Concierge Services
Weave a Thousand Journeys Boldly Focuses on Senior Women
Cinematic Travel Campaigns
Marriott Bonvoy Debuts the 'You are the Greatest Souvenir' Campaign
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Tennis-Inspired Luxurious Event Series
Four Seasons Boasts a Doubles Invitation at Four Locations
Elegant Global Travel Publications
Agape Destinations Guides Readers Through Elegant Global Travel
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Itinerated Travel Experiences
Shangri-La Toronto Offers Concierge-Led Walking Tours
Green Tourism-Focused Video Series
Hong Kong Tourism Board Boasts Four Captivating Short Films
Immersive Small-Ship Cruises
Azamara Cruises Introduces an Extensive Lineup of Alaska Cruise Tours
Unique City-Based Culinary Tours
Tasty Tours Expands Its Lavish Culinary Tour Offerings in Toronto
Curated Travel Guides
Gaido Connects Travelers With Local Experts for Unique Experiences
Travel-Focused Rebranding Initiatives
TravelPerk Evolves into a Travel and Expense Solution
Affordable Luxury Vacations
Sunwing Vacations and Hyatt Partner for the Benefit of Canadians
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Cuisine-Focused Luxury Travel Experiences
Four Seasons Yachts Boasts 11 Restaurants & Bars
Luxury Pet Hotel Experiences
Mar Del Cabo's Very Important Pets Package is Personalized
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Saas Trip Planners
MakeATrip Delivers Recommendations That Enhance the Travel Experience
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
AI Travel Cost Predictions
Trip Budget Builds Customized Itineraries Aligned to Your Finances
Luxury Brand Spa Takeovers
Dior Offers Exclusive Wellness Experience at the Beverly Hills Hotel
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Expansive Luxury Cruise Experiences
Silversea Cruises Has Announced Its 2028 World Cruise
Mansion-Topped Surreal Hotels
Philippe Starck Introduces the Maison Heler Hotel with a Story
Healing Architecture Spa Resorts
The Inns of Aurora is a Tranquil Rtreat Designed by Hart Howerton
Carbon-Mitigating Travel Tours
EF Ultimate Break's Andiamo Campaign Targets Gen Z and Millennials
NFT-Powered Travel Applications
1World Online Debuts Its TravelVerse Platform at Expo 2025
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Activity-Based Travel Tours
EF Adventures is a Tour Operator Focused on Wellness Initiatives
Unique Culinary Experiences
Saratoga Supper Club Brings Exclusive Dining Events Across the U.S.
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Unique Destination Initiatives
Intrepid Travel Unveiled its 'Not Hot List' for 2025
Luxurious Thai Resorts
The InterContinental Phuket Features Five Unique Pools and Scenic Views
Chinese-Inspired High Teas
Cathay Pacific Celebrates a Milestone Along with Shangri-La Toronto
Traditionally Modern Tranquil Resorts
The Four Seasons Resort Tamaindo Evokes Modern Craft
Indulgent Tropical Sanctuaries
The SLS Baha Mar Provides Curated Experiences
Luxurious Bangkok Hotels
The Ritz-Carlton Debuts an Elegant Hotel in Bangkok, Thailand
Redefining Hotel Brand Visions
Marina Bay Sands Unveiled its 'Above Beyond' Campaign
Luxurious Sandstone Desert Resorts
Bab Al Shams in Dubai is a Lavish Oasis within the Middle East
Immersive Hawaiian Stays
Four Seasons Launches its 'Beyond the Beaches' Experience
Luxury Cruise Refurbishments
Cunard Announced the Refurbishment of the Queen Elizabeth Ship
Extravagant Catalan Hotels
SLS Barcelona will Open its Doors April 2025
Private Investigator Curated Trips
Go2Africa Unveiled ‘The Designer Honeymoon’ Package
Hospitality-Focused Cultural Initiatives
Rosewood Hotels & Resorts Debuts 'Behind the Journey'
Escorted Group Travel Providers
Solos Expands to US Market to Offer Tailored Experiences
Promotional Travel Campaigns
Macari Online Debuts the Seven Nights in Paradise Giveaway
Travel Planning Platforms
Tripadvancer Helps Plan Trips with Maps, Recommendations, and More
Sustainable Earthy-Toned Hotels
Delek Tulum in Mexico Features Mayan-Rooted Wellness Rituals
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
Bespoke Hotel Restaurants
The Four Seasons Achieves Global Acclaim for its Dining Concepts
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Exceptional Travel Healthcare Campaigns
MHTC Debuts Experience Malaysia Healthcare Stories
Large-Scale Drone Lightshows
Abu Dhabi will Host a Culturally Driven Show to Boost Tourism
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Minimal Environmental Footprint Hotels
'Shorebreak Resort' is Committed to Reducing its Footprint
Strategic Golf-Centric Partnerships
Gameabove Sports is Joining Forces with Sports Travel Group
Personalized Honeymoon Booking Platforms
Honeymoons.com Streamlines Romantic Getaway Planning
Unique Hotel Wedding Packages
Karisma Hotels & Resorts Unveils a Beer-Inspired Wedding Experiences
Luxurious Resort Getaways
The Address Beach Resort in Dubai Offers Relaxing Treatments
Exclusive Lake Front Stays
Lakehouse Hotel and Resort Offers a Variety of Unique Water Activities
Harmonized Luxury Japanese Hotels
HOTEL THE MITSUI HAKONE Maintains Standards of Tradition
Luxury Shopping Activations
Bal Harbour Shops Unveiled Designer Installations
Traditionally Inspired Yacht Vessels
The Dunia Baru Provides a Luxurious Cultural Experience
Family Homestay Platforms
'Homestays with Kids' Connects Families to Stay and Share Experiences
Summertime Hotel Referral Campaigns
The Fairmont Mayakoba Launches 'Summer with Us'
Brazil-Specific Guided Tours
Air Canada Vacations Launched 'The Brazil Tours Program'
Personalized Travel Matching
Rakun Sensory Sanctuary Quiz Finds Your Ideal Travel Destination
Relaxed Luxurious Dynamic Hotels
The Riviera Maya EDITION at Kanai is Sustainably Designed
Maximized Visa Opportunities
VisaHacks Helps Indian Travelers Discover New Destinations
Travel Scam Awareness
'No Scam' Helps Recognize and Prevent Common Travel Scams
Small Group Adventure Initiatives
Exodus Adventure Travels Partners with Priority Pass
Promotional Resort Partnerships
Sunwing Vacations Joins Forces with Blue Diamond Resorts in Cuba
Custom Hospitality Solutions
Hudini Implements a Digital Interface for Royal Mansour Marrakech
Immersive Desert Safari Experiences
Desert Safari Dubai Beckons Tourists with New Adventures
Instant Accommodation Bookings
Travly Debuts its New Online Travel Agent
Enchanting Folklore-Inspired Hotels
Marcel Wanders Designs the Kimpton BEM Hotel in Budapest
Organized Travel Planning
Tripplanss Organize Your Trip Details All in One Place
South American Sightseeing Tours
Air Canada Vacations Introduced Guided Tours to Chile
Serene Luxurious Hotel Spas
Patricia Urquiola Designs the Luxurious Six Senses Rome Hotel
Connective Economic Travel
Swapper Helps Business Travelers Use Hotel Budgets to Stay with Friends
Accessible Tourism-Focused Initiates
Explore Siouxland Receives a Grant to Bolster Accessibility
Sustainable Hotel-Supporting Airlines
Jet2Holidays Offers a Certified Sustainable Hotel Package