Four Seasons Launches its 'Beyond the Beaches' Experience
Debra John — April 8, 2025 — World
References: fourseasons & prnewswire
Four Seasons presents 'Beyond the Beaches: Journey into the Heart of Hawaiian Culture,' a curated experience across its five Hawaiian resorts in Maui, Oahu, Hawaii Island, and Lanai. Designed to immerse guests in local traditions and landscapes, the program features personalized activities led by artists, farmers, ocean guides, and cultural practitioners.
At Four Seasons Resort Hualalai, guests explore sandalwood farming through the Iliahi Farm and Spa journey or experience curated freediving with the Kimi Werner Ocean Experience. In Maui, the Live Aloha program offers cultural immersion, including a behind-the-scenes look at hula, led by “Aunt Wendy” Tuivaioge. From Oahu, guided hikes to Ma‘ili Pillbox reveal scenic connections to land and ocean. On Lanai, Holoholo Island Tours and traditional craft lessons deepen ties to community and nature, offering travelers an authentic and meaningful Hawaiian escape.
Overall, these experiences tap into 'slow travel,' so that travelers can develop curated memories with their stays.
Image Credit: Four Seasons Hotels and Resorts
At Four Seasons Resort Hualalai, guests explore sandalwood farming through the Iliahi Farm and Spa journey or experience curated freediving with the Kimi Werner Ocean Experience. In Maui, the Live Aloha program offers cultural immersion, including a behind-the-scenes look at hula, led by “Aunt Wendy” Tuivaioge. From Oahu, guided hikes to Ma‘ili Pillbox reveal scenic connections to land and ocean. On Lanai, Holoholo Island Tours and traditional craft lessons deepen ties to community and nature, offering travelers an authentic and meaningful Hawaiian escape.
Overall, these experiences tap into 'slow travel,' so that travelers can develop curated memories with their stays.
Image Credit: Four Seasons Hotels and Resorts
Trend Themes
1. Cultural Immersion Tourism - Travelers increasingly seek experiences that delve deeply into the cultural and historical contexts of their destinations, offering opportunities for accommodation providers to partner with local artisans and practitioners to design unique activities.
2. Slow Travel Movement - The growing interest in 'slow travel' emphasizes quality over quantity, encouraging businesses to create offerings that promote long stays with deeper local engagement and bespoke experiences.
3. Sustainable Experience Design - As travelers prioritize sustainable practices, there is a burgeoning market for experiences that highlight local environmental stewardship, such as farming tours and ocean exploration guided by local experts.
Industry Implications
1. Hospitality and Accommodation - The hospitality sector is expanding its offerings to incorporate immersive, culture-focused experiences, creating a niche market for experiential stays rather than traditional lodging services.
2. Tourism and Travel - In the travel industry, there is a pivot towards activities that provide genuine insights into local cultures and natural environments, enticing travelers who are looking for meaningful and personalized adventures.
3. Eco-tourism - Within eco-tourism, there is a shift towards programs that highlight conservation and community engagement, combining education with leisure to appeal to environmentally conscious visitors.
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