Finding buried treasure has never seemed quite so appealing as it does now with the recession and all. Check out these 15 treasure-hunting features and get carried away dreaming of how you might have a run in with a pot of gold. Treasure maps are just the beginning with these treasure-inspired posts.
Implications - The economic downturn and ensuing credit crunch left many consumers looking for a magical pot of gold or treasure chest filled with money to soothe their financial worries. Savvy marketers and designers responded with ad campaigns and products that mimic the thrill of finding free treasure. Companies can take advantage of this opportunity by staging guerrilla scavenger hunts that lead consumers to their products.
14 Treasures to Hunt For
From Google Treasure Searches to Treasure-Finding Footwear:
Jessica Marcel — Feb 15, 2010 — Pop Culture
14
Garbage Necklaces
Recycled Jewelry by Indregru Converts Trash to Treasures
13
$200,000 Hennessy Cognac Treasure Chest
Beauté du Siècle From Russia With Luxury
12
Treasure Hunting Gets Big
Black Swan Shipwreck Yields $500 Million Dollar Treasure
11
Alternate Reality Treasure Hunts
Uncover a $200,000 Bounty with the Perplex City Card Game
10
Lost Treasure Luxury
New York Artist Blue Bayer Creates Antique Bling
9
Hunted Treasure Auctions
Priceless Treasure Hunt-Inspired Rings Up for Sale
8
Treasure Hunt Gardening
Jan Long's Golden Thumb Finds 500 Year Old Antiques
7
Win Treasure
Disney National Treasure Hunt
6
Treasure-Finding Footwear
Metal Detector Sandals From Hammacher Schlemmer
5
Interactive Garage Sale Finders
The Yard Sale Treasure Map Marks Bargains for Tight Budgets
4
Shipwreck Jewelry
Lost Galleon Collects Hidden Treasures and Makes Them into Jewelry
3
Mexican Treasure Trolls
Dr. Morbito Tixinda Toys are Precious
2
Photographic Treasure Hunt
1
Relic Hunting Rewards
Hobbyist Uncovers Priceless Historical Treasure
Related Ideas
Rugged Dynamic Outdoor Shoes
Crocs All-Terrain Clogs Gets its Own Unique Accessories
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
RFID-Enabled Sport Sneakers
BANBROKEN ARTDesign Sport Shoes Have the TAP-Tech Feature
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Co-Branded Adventure Boots
The North Face x Undercover SOUKUU Glenclyffe Boots are Off-Road-Ready
Puffy Marshmallow-Inspired Shoes
Jet-Puffed's S’mores Shoes are Reminscent of the Sugary Treat
Halloween-Themed Jewelry Charms
Gnoce Launches Its Adorable Halloween Collection & a Special Sale
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Weatherized Lifestyle Sneakers
adidas Introduces its GORE-TEX Gazelle for the Season Ahead
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
GenAI Thrifting Tools
ThredUp's AI-Powered Shopping Tools Support Unique, Sustainable Finds
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Off-Grid All-Terrain Sneakers
The Tropicfeel All-Terrain Collection Has High-Performance Features
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Niche Search Engine Tools
Global Explorer Helps Users Discover and Dive Deeper into Topics
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Repurposed Patchwork Footwear
ReImagined by UGG Gives New Life to Leftover Leathers & Suedes
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Affordable SEO Insights Platform
SEO Stuff Offers All-Things Keyword Research
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Golden Tickets Treasure Hunts
Cj Hendry x Phillips Debut a Willy Wonka Style Treasure Hunt
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Tomato-Themed Y2K Apparel
Lisa Says Gah Taps Hunt's for the 'Tomato Girl' Collaboration
Weatherized Technical Fall Footwear
Suicoke Presents its New Collection for the FW23 Season
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Branded Soda Clog Collections
The Coca-Cola x Crocs Collection Includes Three Styles
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Natural Diamond Campaigns
Worth the Wait by De Beers and Signet Targets Zillennial Couples
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Thrifting Assistants
ThredUp Debuts New AI Features to Enhance Consumers' Shopping Journeys
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Candy-Themed Clogs
Hershey and Crocs Created a Sweet Collaboration for Halloween
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Tracker-Concealing Underwear
'TreasureTrace' Underwear Keeps Parents Informed of a Kid's Location
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Time-Traveling Internet Searches
'Search a Year' Helps You Explore Web History with Precision
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Device-Locating Digital Ecosystems
Google is Officially Launching its 'Find My Device' Service
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
End-of-Summer Getaway Suites
The Re-Treat Suite Helps Families Escape Before the Start of Autumn
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Pirate-Inspired Business Ads
Amazon Business Launched a Light Hearted Ad, ‘Run a Tighter Ship'
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Satellite Image Puzzle Games
Users Have Six Guesses to Identify the City on Unzoomed
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Tech Job Aggregator Tools
Career Hound Aggregates High-Paying Tech Jobs from Various Sources
Frictionless QR-Based Resale Features
eBay is Introducing the New 'Resell on eBay' Feature
Creator Economy Tool Directories
Creator Economy Tools Offer Over 1,000 Resources
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Interest-Based Action Plans
Curiosity Quench is an App Transforming Passions Into Actionable Plans
Mythical Exploration SUV Models
The Ford Bronco Sasquatch Searcher is One-of-a-Kind
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Price-Comparing Image Searches
Alihunts Scours Its Extensive Database to Locate Comparable Items
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Tracker-Concealing Shoe Accessories
The Speck TAGIMALS Shoe Carriers Fit the Apple AirTag
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Outdoorsy Branding Initiatives
REI Co-Op Continues Its Tradition of Closing All 190 Locations
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
QR Backyard Scavenger Hunts
Backyard Hunt is a Mobile Scavenger Hunt for The Family
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Phone Puzzle Games
Word Search Game Offers Mental Stimulation with Word-Based Challenges
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Outdoor Enthusiasts Marketplaces
Nomadz Has All the Equipment For Thrill Seekers and Adventurers
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Geography Guessing Games
TopoGuesser Uses Google Earth to Challenge Players with World Landscapes
No-Network Dependent Browsing Tools
Google Unveils the More Helpful Suggestions Feature
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers