Disney National Treasure Hunt
Bianca — October 17, 2007 — Pop Culture
References: disney & prnewswire
To promote the upcoming Hollywood movie, National Treasure: Book of Secrets, Disney has launched a campaign that involves a real life treasure hunt which will run through out the next 10 weeks.
The hunt begins at Disney.com/NationalTreasure. Goodies include a brand spanking new Mercedes filled with treasure and hundreds of thousands of dollars worth of "Authentic treasure from Odyssey Marine Exploration."
The movie is a follow up to the original which stared Nicolas Cage as Ben, a treasure hunter who uncovered old mysteries and made exciting discoveries.
The hunt starts today, but the film won't debut in theatres until December 21. That's also the same day Entertainment Tonight will announce the contest winners.
A great marketing scheme on Disney's part to get fans riled up!
The hunt begins at Disney.com/NationalTreasure. Goodies include a brand spanking new Mercedes filled with treasure and hundreds of thousands of dollars worth of "Authentic treasure from Odyssey Marine Exploration."
The movie is a follow up to the original which stared Nicolas Cage as Ben, a treasure hunter who uncovered old mysteries and made exciting discoveries.
The hunt starts today, but the film won't debut in theatres until December 21. That's also the same day Entertainment Tonight will announce the contest winners.
A great marketing scheme on Disney's part to get fans riled up!
Trend Themes
1. Real Life Treasure Hunts - Opportunity for businesses to create immersive and interactive experiences for customers through real life treasure hunts.
2. Movie and Brand Promotions - Potential for businesses to collaborate with movies and brands to create engaging marketing campaigns and generate excitement among consumers.
3. Interactive Entertainment Marketing - Opportunity for industries to leverage interactive experiences and gamification in their marketing strategies to increase consumer engagement and brand loyalty.
Industry Implications
1. Film and Entertainment - Disruptive innovation opportunity for film and entertainment industry to create immersive experiences that bridge the gap between fictional narratives and real life activities.
2. Marketing and Advertising - Opportunity for marketing and advertising industry to explore creative strategies that involve collaborations with movies and brands to enhance brand awareness and customer engagement.
3. Technology and Gaming - Potential for technology and gaming industry to develop innovative platforms and applications that facilitate real life treasure hunts and interactive marketing campaigns.
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