From airline roulette stunts to countrywide tourism listings, the June 2017 travel trends reveal a shift in the way airlines and hospitality groups are marketing to travelers. Instead of traditional commercials that promote the fun and excitement of travel, these brands are resorting to more creative efforts to capture the attention of consumers.
West Jet is no stranger to creative marketing and this year's campaign was no exception. Celebrating the fact that it had been transporting Canadians to and from Las Vegas for 21 years, the airline set up an enormous prize wheel visible from its planes. The prize wheel then revealed the seat number of a winning passenger, who received an extravagant Las Vegas vacation.
Taking a different approach than West Jet, Sweden's tourism board teamed teamed up with Airbnb to list the entire country on the home-sharing platform. This stunt helped to highlight some of the country's beautiful outdoor destinations to those who may be unfamiliar.
Indeed, the June 2017 travel trends reveals that travel marketing is quickly evolving as more consumers have the opportunity to take a vacation.
Top 25 Travel Ideas in June
From Airline Roulette Stunts to Countrywide Tourism Listings:
Katherine Pendrill — Jun 24, 2017 — World
25
Luxurious Sleeper Trains
The East Japan Railway Co.'s New Train Offers Comfort and Style
24
Pre-Fabricated Hotel Rooms
These Easy-to-Build Structures Were Designed With Airbnb in Mind
23
App-Controlled Travel Locks
The 'CHEN' Smart Travel Padlock Protects and Weighs Luggage
22
In-Flight AR Experiences
Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
21
Anti-RFID Travel Packs
The New 'NOMATIC' Backpack Travel Bag is for Commuting or Adventures
20
Inflatable Protective Cases
The Air Pack Suitcase Contains Blow-Up Bags to Keep Items in Place
19
Mock Inflight Pop-Ups
Air New Zealand's Pop-Up Shares a Taste of its Inflight Experience on Land
18
Urban Travel Suitcases
The 'G-RO' Carry-On Suitcase Luggage is Outfitted with Rugged Wheels
17
App-Enabled Smart Luggage
The 'Samsara' Aluminum Suitcase Charges Devices and Tracks Location
16
Scenic Route Maps
Researchers are Creating Maps for the Scenic Route of Any Destination
15
Airport Delivery Apps
Airport Sherpa Lets You Order Food and Duty Free Items from Your Phone
14
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
13
Customized Pricing Travel Platforms
'TBIRD' Allows Users to Name Their Price to Travel for Less
12
Eco-Friendly International Flights
Singapore Airlines Biofuel Flights Run Partially on Cooking Oil
11
Sneaky Travel Site Apps
The Skiplagged App Lets You Book Hidden City Flights from Your Phone
10
VR Travel-Booking Services
Amadeus is Testing a Virtual Reality Search and Booking Tool
9
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
8
Local Travel Insider Apps
'Insiders4U' is a New Travel App to Connect with Local Insiders
7
In-Suite Stationary Bikes
Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling
6
Machine-Learning Mapping Apps
The 'Hoverpin' Map Exploration App Exposes Travelers to Hidden Gems
5
Airline Roulette Stunts
WestJet Created a Prize Wheel for Guests That Could Be Seen from the Sky
4
Countrywide Tourism Listings
The Entire Country of Sweden is Now Included on Airbnb
3
Sensory Jet Lag Systems
'Jeggo' Uses Light and Sound to Help Travelers Acclimatize to Time Zones
2
Facial Recognition Baggage Checks
Delta Will Introduce Facial Recognition for Baggage Checks
1
Proactive Tracking Systems
The Confident Alert System Can Jumpstart a Search and Rescue Mission
Related Ideas
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Book-Themed Home Decor Collections
June St. George Debuts the Eloise Collection
Fashion-Inspired Luggage Campaigns
Samsonite's Jet Gala Event Fuses Fashion and Travel Essentials
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
AI-Generated Airline Campaigns
Qatar Airways and AKOOL Launch the 'AI Adventure' Campaign
AI Post-Apocalyptic Cities
Top10Casinos Explores the Future, Inspired by the Dune Universe
Desert Oasis Domes
PATRÓN 360° Invites Canadians Into a Fusion of Tech & Artistry
Regional Travel Apps
Freedomverse & Tourism Authority of Thailand Debut the Freedom World App
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Spin-and-Save Restaurant Promotions
The Ruby Tuesday Summer of Savings Sweepstakes is Interactive
Luxurious All-Inclusive Resorts
Marriott Hotels Launched Its First All-Inclusive Resort in Cancun
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Exclusive Travel Promotions
Expedia Group is Offering Black Friday and Travel Tuesday Deals
Branded Dream Vacation Sweepstakes
Playa Bowls Looks to Sweeten the Summer Experience
Solstice-Inspired Fashion Campaigns
Bottega Veneta's Summer Solstice Capsule is Chic & Exquisite
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
In-App Travel Offerings
Expedia Group Utilizes AI to Curate Summaries and Trip Details
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Airline-Approved Holiday Campaigns
WestJet's Parents' Wishlist Brings Holiday Dreams to Life
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Personalized AI Holiday Planning
Planitly Learns Users Interests to Curate the Perfect Getaway
Solo Dining Guides
OpenTable and Kayak Created Resources for Traveling & Eating Alone
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Wedding Guest Outfit Rentals
By Rotation and Airbnb are Reducing the Strain of Attending Weddings
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
AI-Powered Storytelling Travel Apps
Journi is an App for Tour Guides to Share Exciting Narratives
Unknown Destination Travel Packages
EF Go Ahead Tours Features Mystery Tours for 2025
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Fried Chicken Travel Promotions
bb.q Chicken and Korea Tourism Organization Teamed Up
Wheelchair-Mindful Airline Services
United Airlines Enhances Travel Experiences with Its Service
Airline-Inspired Cocktail Lounges
Carry On Airlines is a 1970s Jumbo Jet Experience
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Cartoon Hedgehog Airplane Designs
SEGA/ATLUS and AirAsia Launch a Sonic-Themed Airplane Design
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Car-Branded Basketball Giveaways
Canada Basketball & Turo Debut Unforgettable Fan Experiences
QSR Travel Sweepstakes
SONIC's 'Fun on the Menu' Sweepstakes Feature Dreamy American Getaways
Solo Travel Bundles
Priceline's Solo Explorer Curates a 5-Day Itinerary with an AI Assistant
Americana Travel Candy Products
These New Products From MWITR Include M&M's and Maltesers SKUs
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Pet-Friendly Travel Hubs
Mars and Tripadvisor Launched a Helpful Hub for Pet Parents
Sunset View-Inspired Campaigns
Corona Canada Has Launched Its First National 'Sunset Spots' Guide
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
Summer-Specific Canadian Campaigns
Que Pasa Launches its 'Summer Bummer Insurance' Event
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
AI Travel Assistants
Trip.com Group Positions Its Tripgenie Service as Groundbreaking
Complimentary Airline Snacks
Air Canada Announces Complimentary Snacks & Beverage Offerings
Summer Bucket List Challenges
Teremana® Tequila Launched the Summer of Mana Bucket List Challenge
Enhanced Traveler Experiences
Spirit Airlines Introduced its 'More Fly' Giveaway
Luxury Travel Concierge Services
Weave a Thousand Journeys Boldly Focuses on Senior Women
Fast Airline Wi-Fi Offerings
Air Canada Just Announced Free Wi-Fi for Aeroplan Members
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Collaborative Travel Planning Tools
Hollihopper Offers Live Collaboration to Organize Itineraries
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Food Delivery Miami Raffles
Doordash is Offering Summer of DashPass for the 5th Time
LATAM Airport Retailer Sweepstakes
Avolta Hosted a Series of Raffles and Prize Contests Last Year
Organized Travel Planning Templates
Notion Travel Itinerary Planner Has Navigation and Expenses
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Hospitality-Focused Cultural Initiatives
Rosewood Hotels & Resorts Debuts 'Behind the Journey'
Affordable Luxury Vacations
Sunwing Vacations and Hyatt Partner for the Benefit of Canadians
Leisure Airline Expansions
Air Transat Introduced its Summer 2025 Flight Program
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Brand-Collaborative Luggage Promotions
PUBG MOBILE is Partnering with American Tourister
Efficient Travel Planners
Travel Stash Enables Users to Plan Trips in Under a Minute
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Airline Partnership Campaigns
Delta and LATAM Airlines Teamed up for 'Meant to Be Together'
Unique Destination Initiatives
Intrepid Travel Unveiled its 'Not Hot List' for 2025
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Travel-Themed Book Recommendations
Belletrist Curated The Reading Route for Trainline
Simplified Vacation Bookings
Alaska Airlines x Expedia Introduce 'Stays by Alaska Vacations'
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Travel Stroller Rentals
Joolz & 1 Hotels Launched a Relax & Stroll Rental Package
Unique Regional Experiences
Icelandair Boasts Activities that Celebrate Iceland's Fall Offerings
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Sustainable Travel Methods
Intrepid Unveils a Sustainable Travel Service to Incentivize Rail Usage
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
Branded Sweepstakes Campaigns
Citrus Magic® Debuts the 'You’ve Got the Magic Touch' Sweepstakes
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
AI Travel Planners
Chonki.ai Lets Users Browse Curated Travel Experiences from Experts
Concert-Themed Cocktail Flights
Ruby Slipper's Eras Flight Makes Favorite Pop Songs Sippable
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Student Travel-Entertainment Experiences
LVIN Offers Spring Break Adventures for 2025
Labor Day Flight Deals
PLAY Airlines Launches Discounts to Dreamy European Destinations
Personalized Honeymoon Booking Platforms
Honeymoons.com Streamlines Romantic Getaway Planning
Promotional Travel Campaigns
Macari Online Debuts the Seven Nights in Paradise Giveaway
Bespoke Wellness Trips
Naya Traveler Specializes in Crafting Bespoke Journeys Across Latin America
Travel Climate Planning Tools
Sunny Days Ahead Helps Find the Sunniest Months to Travel
Event Shuttle Rideshare Services
Uber Shuttle is Targeted Towards Sporting Events and Concerts
Travel Planning Platforms
Tripadvancer Helps Plan Trips with Maps, Recommendations, and More
Star-Studded Family Travel Campaigns
Dolly Parton Works with Tennessee Tourism on Playcation
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Student-Targeted Trip Promotions
Busbud will Offer Seven Students a Year of Free Transportation
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Interest-Specific AI travel
With Itinerary.today, travelers can create bespoke travel itineraries
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Traveler Marketing Platforms
Koflluence Introduces the Rare Travel Platform for Travel Influencers
Small Group Adventure Initiatives
Exodus Adventure Travels Partners with Priority Pass
Improved Airline Performance Initiatives
Southwest Airlines Announces Several Updates
Family Travel Documentation Tools
Duckwyn's Travel Journal Offers Digital Scrapbooking
Digitized Travel Wishlists
Wish2Go Let's Users Save Locations to Bring Travel Dreams to Life
Instant Accommodation Bookings
Travly Debuts its New Online Travel Agent
Travel Rewards Platforms
Hostel Hop Unites Travelers with Rewards, Insights, and Engagement
Optimized Vacation Planning Tools
VacayWiser Helps You Find Your Ideal Vacation Days Easily
Organized Travel Planning
Tripplanss Organize Your Trip Details All in One Place
Sustainable Hotel-Supporting Airlines
Jet2Holidays Offers a Certified Sustainable Hotel Package