From airline roulette stunts to countrywide tourism listings, the June 2017 travel trends reveal a shift in the way airlines and hospitality groups are marketing to travelers. Instead of traditional commercials that promote the fun and excitement of travel, these brands are resorting to more creative efforts to capture the attention of consumers.
West Jet is no stranger to creative marketing and this year's campaign was no exception. Celebrating the fact that it had been transporting Canadians to and from Las Vegas for 21 years, the airline set up an enormous prize wheel visible from its planes. The prize wheel then revealed the seat number of a winning passenger, who received an extravagant Las Vegas vacation.
Taking a different approach than West Jet, Sweden's tourism board teamed teamed up with Airbnb to list the entire country on the home-sharing platform. This stunt helped to highlight some of the country's beautiful outdoor destinations to those who may be unfamiliar.
Indeed, the June 2017 travel trends reveals that travel marketing is quickly evolving as more consumers have the opportunity to take a vacation.
Top 25 Travel Ideas in June
From Airline Roulette Stunts to Countrywide Tourism Listings:
Katherine Pendrill — Jun 24, 2017 — World

25
Luxurious Sleeper Trains
The East Japan Railway Co.'s New Train Offers Comfort and Style

24
Pre-Fabricated Hotel Rooms
These Easy-to-Build Structures Were Designed With Airbnb in Mind
23
App-Controlled Travel Locks
The 'CHEN' Smart Travel Padlock Protects and Weighs Luggage
22
In-Flight AR Experiences
Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
21
Anti-RFID Travel Packs
The New 'NOMATIC' Backpack Travel Bag is for Commuting or Adventures
20
Inflatable Protective Cases
The Air Pack Suitcase Contains Blow-Up Bags to Keep Items in Place
19
Mock Inflight Pop-Ups
Air New Zealand's Pop-Up Shares a Taste of its Inflight Experience on Land
18
Urban Travel Suitcases
The 'G-RO' Carry-On Suitcase Luggage is Outfitted with Rugged Wheels
17
App-Enabled Smart Luggage
The 'Samsara' Aluminum Suitcase Charges Devices and Tracks Location
16
Scenic Route Maps
Researchers are Creating Maps for the Scenic Route of Any Destination
15
Airport Delivery Apps
Airport Sherpa Lets You Order Food and Duty Free Items from Your Phone
14
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
13
Customized Pricing Travel Platforms
'TBIRD' Allows Users to Name Their Price to Travel for Less
12
Eco-Friendly International Flights
Singapore Airlines Biofuel Flights Run Partially on Cooking Oil
11
Sneaky Travel Site Apps
The Skiplagged App Lets You Book Hidden City Flights from Your Phone
10
VR Travel-Booking Services
Amadeus is Testing a Virtual Reality Search and Booking Tool
9
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
8
Local Travel Insider Apps
'Insiders4U' is a New Travel App to Connect with Local Insiders
7
In-Suite Stationary Bikes
Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling
6
Machine-Learning Mapping Apps
The 'Hoverpin' Map Exploration App Exposes Travelers to Hidden Gems
5
Airline Roulette Stunts
WestJet Created a Prize Wheel for Guests That Could Be Seen from the Sky
4
Countrywide Tourism Listings
The Entire Country of Sweden is Now Included on Airbnb
3
Sensory Jet Lag Systems
'Jeggo' Uses Light and Sound to Help Travelers Acclimatize to Time Zones
2
Facial Recognition Baggage Checks
Delta Will Introduce Facial Recognition for Baggage Checks
1
Proactive Tracking Systems
The Confident Alert System Can Jumpstart a Search and Rescue Mission
Related Ideas
Exclusive Western-Inspired Activations
The Amex Stagecoach Activation Features a BÉIS Belt Bag
Book-Themed Home Decor Collections
June St. George Debuts the Eloise Collection
Personality-Forward Luggage Brands
Airs Luggage is the Perfect Travel Companion for Expression
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Humorous Fun-Forward Ads
Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Festival-Focused Airline Initiatives
Alaska Airlines Offers Perks & Prizes During Festival Season
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Airline-Approved Holiday Campaigns
WestJet's Parents' Wishlist Brings Holiday Dreams to Life
Luxurious All-Inclusive Resorts
Marriott Hotels Launched Its First All-Inclusive Resort in Cancun
Unique Resort Vacations
'All-Inclusive' by Marriott Bonvoy Destinations Features Diverse Offerings
Branded Dream Vacation Sweepstakes
Playa Bowls Looks to Sweeten the Summer Experience
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
In-App Travel Offerings
Expedia Group Utilizes AI to Curate Summaries and Trip Details
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Rebranded Tourism Solution Platforms
Clicktripz Rebrands itself to 'Tiki' with AI Ambassadors
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Exclusive Travel Promotions
Expedia Group is Offering Black Friday and Travel Tuesday Deals
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
GenAI Travel Agencies
The Archers AI Travel Agency Curates Spontaneous 24-Hour Itineraries
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Wedding Guest Outfit Rentals
By Rotation and Airbnb are Reducing the Strain of Attending Weddings
Paris-Themed Solo Travel Guides
GetYourGuide Debuts a Campaign for Curated Parisian Experiences
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
Unknown Destination Travel Packages
EF Go Ahead Tours Features Mystery Tours for 2025
Sleep-Focused Travel Campaigns
KAYAK Launches its 'In Search of Sleep' Campaign
TV Show-Inspired Jet Itineraries
Four Seasons' Private Jet Itinerary is the White Lotus-Inspired
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Wheelchair-Mindful Airline Services
United Airlines Enhances Travel Experiences with Its Service
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Cartoon Hedgehog Airplane Designs
SEGA/ATLUS and AirAsia Launch a Sonic-Themed Airplane Design
Hotel Reward Campaigns
Keegan-Michael Key Stars in Choice Hotels' 'Check Into More' Spot
Globally Inspired Ice Creams
New easyJet & easyJet holidays Destinations Inspired "Jet-Lato"
Concert Ticket Scavenger Hunts
Dove Hot Seats Shares Sought-After Tickets with Fans
Airline-Inspired Cocktail Lounges
Carry On Airlines is a 1970s Jumbo Jet Experience
QSR Travel Sweepstakes
SONIC's 'Fun on the Menu' Sweepstakes Feature Dreamy American Getaways
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Solo Travel Bundles
Priceline's Solo Explorer Curates a 5-Day Itinerary with an AI Assistant
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
Summer-Specific Canadian Campaigns
Que Pasa Launches its 'Summer Bummer Insurance' Event
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Documentary-Style Hotel Campaigns
W Hotels' 'Hotel Tales' is a Captivating New Campaign
Immersive Women-Targeted Travel Tours
EF Go Ahead Tours Launched Women Only Solo Tours
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Cinematic Travel Campaigns
Marriott Bonvoy Debuts the 'You are the Greatest Souvenir' Campaign
Carbon-Mitigating Travel Tours
EF Ultimate Break's Andiamo Campaign Targets Gen Z and Millennials
Unique City-Based Culinary Tours
Tasty Tours Expands Its Lavish Culinary Tour Offerings in Toronto
Sun Care Awareness Tours
Sun Bum Launches the 'Trust The Bum Tour'
Enhanced Traveler Experiences
Spirit Airlines Introduced its 'More Fly' Giveaway
Adventure-Enthused Travel Promotions
Intrepid Launches its 2025 'Big Sale' for Global Exploration
Luxury Travel Concierge Services
Weave a Thousand Journeys Boldly Focuses on Senior Women
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Solo Travel Matchmakers
EF Ultimate Break's Travel BFF Matchmaker Program Connects Gen Z
Bold Luggage Capsules
AirAsia x American Tourister Partner for the 'Funseekers' Collection
Revamped Airport Restaurant Designs
White Spot is Reopening at Vancouver International Airport
Travel-Optimized Baby Products
Stokke Launches the 'Jet Kids' Collection for Seamless Travel
LATAM Airport Retailer Sweepstakes
Avolta Hosted a Series of Raffles and Prize Contests Last Year
Nostalgic Brunch Experiences
RUNWAY 06's Electric Brunch Offers a Fresh Twist on the Brunch Scene
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Transformative Luxury Voyage Campaigns
The Ritz-Carlton Yacht Collection Debuts Unlike the Rest
Affordable Luxury Vacations
Sunwing Vacations and Hyatt Partner for the Benefit of Canadians
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
World Tourism Day Promotions
PLAY Airlines Celebrates Travel and Cultural Exchange
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Brand-Collaborative Luggage Promotions
PUBG MOBILE is Partnering with American Tourister
Life Administration Conceriges
easyJet's Life Admin Concierge Service Helps People Enjoy Time Off
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Trip Planning Platforms
Pogo Travel Helps You Plan, Save, And Share Personalized Adventures
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Leisure Airline Expansions
Air Transat Introduced its Summer 2025 Flight Program
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Music-Themed Travel Guides
Skyscanner Music Guides Were Created with Exceptional ALIEN
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Airline Partnership Campaigns
Delta and LATAM Airlines Teamed up for 'Meant to Be Together'
Unique Destination Initiatives
Intrepid Travel Unveiled its 'Not Hot List' for 2025
Cheeky Ocean-Renaming Campaigns
Air Transat Will Refer to the Atlantic Ocean as the Canadien Ocean
Travel-Focused Rebranding Initiatives
TravelPerk Evolves into a Travel and Expense Solution
NFT-Powered Travel Applications
1World Online Debuts Its TravelVerse Platform at Expo 2025
Travel-Themed Book Recommendations
Belletrist Curated The Reading Route for Trainline
Simplified Vacation Bookings
Alaska Airlines x Expedia Introduce 'Stays by Alaska Vacations'
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Collaborative Travel Planners
Let’s Trip Simplifies Planning With Itineraries, Lists, And More
Travel Stroller Rentals
Joolz & 1 Hotels Launched a Relax & Stroll Rental Package
Enhanced Winter Flight Programs
Air Transat Offers Flights to Tulum, Mexico from Quebec
Unique Regional Experiences
Icelandair Boasts Activities that Celebrate Iceland's Fall Offerings
Hospitality-Focused Cultural Initiatives
Rosewood Hotels & Resorts Debuts 'Behind the Journey'
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Escorted Group Travel Providers
Solos Expands to US Market to Offer Tailored Experiences
Exclusive Luxury Properties Previews
Home Team Luxury Rentals Debuts Coming Soon Properties
Travel Planning Platforms
Tripadvancer Helps Plan Trips with Maps, Recommendations, and More
Smart Travel Companions
Polarsteps Helps You Plan, Track, and Share Every Travel Experience
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Concert-Themed Cocktail Flights
Ruby Slipper's Eras Flight Makes Favorite Pop Songs Sippable
Strategic Golf-Centric Partnerships
Gameabove Sports is Joining Forces with Sports Travel Group
Student Travel-Entertainment Experiences
LVIN Offers Spring Break Adventures for 2025
Personalized Honeymoon Booking Platforms
Honeymoons.com Streamlines Romantic Getaway Planning
Labor Day Flight Deals
PLAY Airlines Launches Discounts to Dreamy European Destinations
Summer Festival Relocations
The Summer Solstice Indigenous Festival Moves to Wesley Clover Parks
Travel Connection Platforms
Share Trips Connects Travelers, Eases Group Planning, and Splits Costs
Commemorative Travel Packages
Air Canada Vacations Celebrates 50 Years with a Huge Worldwide Sale
Star-Studded Family Travel Campaigns
Dolly Parton Works with Tennessee Tourism on Playcation
Brazil-Specific Guided Tours
Air Canada Vacations Launched 'The Brazil Tours Program'
All-Inclusive Airline Promotions
Transat Offers All-Inclusive Vacation Packages
Group Trip Travel Features
Video-Based Travel Planning Platform Steller Adds More Convenience
Travel Climate Planning Tools
Sunny Days Ahead Helps Find the Sunniest Months to Travel
Student-Targeted Trip Promotions
Busbud will Offer Seven Students a Year of Free Transportation
Travel Experience-Focused Partnerships
American Express Canada & Toronto Pearson Continue on
Summertime Hotel Referral Campaigns
The Fairmont Mayakoba Launches 'Summer with Us'
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Small Group Adventure Initiatives
Exodus Adventure Travels Partners with Priority Pass
Promotional Resort Partnerships
Sunwing Vacations Joins Forces with Blue Diamond Resorts in Cuba
Improved Airline Performance Initiatives
Southwest Airlines Announces Several Updates
Family Travel Documentation Tools
Duckwyn's Travel Journal Offers Digital Scrapbooking
Maximized Visa Opportunities
VisaHacks Helps Indian Travelers Discover New Destinations
Instant Accommodation Bookings
Travly Debuts its New Online Travel Agent
Digitized Travel Wishlists
Wish2Go Let's Users Save Locations to Bring Travel Dreams to Life
Organized Travel Planning
Tripplanss Organize Your Trip Details All in One Place
Optimized Vacation Planning Tools
VacayWiser Helps You Find Your Ideal Vacation Days Easily
Travel Rewards Platforms
Hostel Hop Unites Travelers with Rewards, Insights, and Engagement
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey