WestJet Created a Prize Wheel for Guests That Could Be Seen from the Sky
Laura McQuarrie — May 19, 2017 — Marketing
References: adweek
To mark the fact that it has been transporting Canadians to Las Vegas for 21 years, WestJet decided to set up a larger-than-life prize wheel for passengers.
Rather than stationing a wheel in the airport or on the plane itself, WestJet decided to set it up on the ground on such a large scale that it would be visible from 12,000 feet in the air with a spinning display of lights.
On a flight from Toronto to Las Vegas, an attendant noted that passengers should look out of the windows on one side to see if their seat number would be identified as a prize winner. One lucky WestJet traveler received a stay for two nights at the Venetian hotel, a $2,500 shopping spree, tickets to see Las Vegas shows and round-trip tickets to Vegas.
Rather than stationing a wheel in the airport or on the plane itself, WestJet decided to set it up on the ground on such a large scale that it would be visible from 12,000 feet in the air with a spinning display of lights.
On a flight from Toronto to Las Vegas, an attendant noted that passengers should look out of the windows on one side to see if their seat number would be identified as a prize winner. One lucky WestJet traveler received a stay for two nights at the Venetian hotel, a $2,500 shopping spree, tickets to see Las Vegas shows and round-trip tickets to Vegas.
Trend Themes
1. Interactive In-flight Entertainment - Airlines can incorporate interactive prize wheels as a way to entertain passengers and enhance their overall travel experience.
2. Unique Marketing Strategies - Creating unique promotions using aerial installations not only grab attention but can strengthen brand loyalty.
3. Gamification of Travel - Integrating game-like elements into the travel experience can make it more exciting, encouraging passengers to fly more often.
Industry Implications
1. Airline - Airlines can leverage unique marketing strategies and interactive in-flight entertainment to differentiate their brand and increase customer loyalty.
2. Hospitality - Hotels and resorts can partner with airlines to offer exclusive packages and prizes, creating additional revenue streams.
3. Advertising - Companies who specialize in outdoor advertising, such as billboards, can explore creating aerial installations as a new advertising channel.
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