The rise in Hispanic-targeted entertainment could come as a surprise to some, but the truth is that a growing percentile of United States residents identify with the ethnicity, which is something that marketers are cluing in to. Here, a variety of different verticals are identified as areas that are pinpointing the cultural group as the main audience.
The U.S.A. aside, Hispanic-targeted entertainment is seeing a rise in many other regions around the world by domestic and international firms that are catering messages to audiences in an ethnic way to not simply garner attention, but also a following that recognizes the attention and respect being paid to them. Whether it's a webisode that's Hispanic-centric or a customized vehicle, advertisers and brands are making distinct choices to better appeal to a diversified audience.
10 Examples of Hispanic-Targeted Entertainment

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State-Focused TV Maps
This TV Show Map Highlights the Most Popular Show Set in Each State

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Converted Library Abodes
The Elena Garro Cultural Center Boasts An Inventive Remodel Concept

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Xbox-Branded Beetles
Microsoft and Volkswagen Team up to Celebrate 10 Years of Xbox in Mexico
6
Music-Producing Jackets
The MIDI Controller Jacket Helps Make Fashion Fun
5
Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
4
Consumer-Led Concert Pricing
Caravana de Emerxencia Lets Attendees Decide on the Ticket Price
3
Illegal Immigration Simulations
An Attraction at Parque Ecoalberto Lets You Try a Border Crossing
2
Targeted Webisode Ads
The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
1
Problem-Oriented Un-Conferences
Opportunity Collaboration Attempts to Reinvent the Code
Related Ideas
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Sportswear Retailer Partnerships
Target and Champion Announced a Multi-Year Partnership
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Family-Focused Advertising Platforms
Chuck E. Cheese Opens the Next Chapter with CEC Media Network
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
People-Powered Intelligence Campaigns
Del Real Foods' Abuela Intelligence Honors Real, Warm Wisdom
Heritage-Inspired Skincare
Setú Personal Care Makes Men's Skincare with Latin American Ingredients
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Super Bowl Streaming Services
Tubi is Streaming the 2025 Super Bowl Through its Free Platform
AI Dubbing Services
ElevenStudios Provides Fully Managed Video & Podcast Dubbing
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Debt Relief Initiatives
Experian Announces a $10 Million Debt Relief for the Hispanic Community
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Gen Z-Targeted Snack Puffs
These Cheetos Snacks are Arriving in the UK with New Branding
Expansive Cultural Heritage Initiatives
Ne'Ma's 'Valuing Our Roots' Initiative is Mindful
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Bold-Colored Tequila Campaigns
Lobos 1707 Tequila Debuted its ‘UnDOMESTICATE’ Campaign
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Heartwarming Streaming Services
Hallmark+ Shares Feel-Good Content & Exclusive Membership Benefits
Actor-Supported Tequila Promotions
Teremana Tequila Relaunches Its 'Guac on the Rock' Promotion
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Margarita-Inspired Getaway Experiences
Tanteo Tequila Launches the Spicy Margarita Season Getaway
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Mexican Heritage Installations
Tequila Don Julio Launches Global Día de Muertos Celebrations
Latin American-Targeted Esports Experiences
Community Gaming Enters a Partnership with Moonton
Hispanic Heritage-Inspired Recipes
Jarritos® Marks Hispanic Heritage Month with a Special Event
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Inclusive Soccer Watch Parties
Hisense Partners with Safe-Hub Berlin for Inclusive Watch Parties
Branded Citizen Naturalization Campaigns
Heinz Has Launched Reviews for Naturalization
Tattoo-Inspired Tequila Spirits
Marcado 28 is Made with Agave, Yeast & Specially Sourced Water
Country-Artist Football Spots
NERDS x Shaboozey Team Up for a Vibrant Super Bowl Commercial
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Multi-Sensory Hispanic Pop-Ups
House of Heritage Immerses Visitors in the Flavor of Herdez Salsa
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Pride-Honoring Bird Figurines
Target Dresses Up the Pride Birds to Celebrate this Month
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Latin American Hydration Debuts
PepsiCo is Launching the Gatorlit Hydration Line
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Celebrative Mexican-Heritage Events
Hornitos Tequila will Host a 'Mex Gala' for Cinco de Mayo
Multi-Brand Apparel Lines
Target Taps Champion for an Expansive Apparel and Accessories Collection
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Gen Z Media Agencies
Mediahuis Launches the Gen Z-Focused Creative Agency 72andSunny
Latino-Inspired Rebranding Initiatives
Kiosco is a Bold and Colorful Latina-Owned Food Brand
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
SaaS Video Production
Vidiosa Offers End-To-End Video Creation for SaaS Brands
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Affordable Tech Campaigns
Hisense Has Launched Its UNLOCK FOR BLACK FRIDAY Campaign
Affordable Asian-Inspired Dishes
A Hit Series is Fueling Chinese Food Sales at Aldi
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
TV Dinner Restaurants
TV Dinners for U Serves Meals to Enhance the Streaming Service Experience
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
Family-Friendly Podcasts
Nickelodeon and Starglow Turned Beloved Franchises into Podcasts
Personalized Language Learning
Topics Transforms Interests Into Custom Spanish Practice Sessions
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Comprehensive Entertainment Apps
Bebuzee Has Expanded Its Platform by Adding Bebuzee TV
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Latin Customer Experience Solutions
Samsung Debuts Smart Xperience for Latin American Consumers
Mexican Holiday-Inspired Subscription Boxes
Hemper Pays Tribute to Día De Los Muertos
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Youthful News Sources
Supp Delivers Fun, Relatable News Using Gen Z Slang and Humor
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
App Localization Platforms
Quetzal Translates Your Entire Product for Global Market Expansion
Restaurant-Ready Salsa Ranges
HERDEZ® Quemada Charred Salsas Come in Four Flavors
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign