The rise in Hispanic-targeted entertainment could come as a surprise to some, but the truth is that a growing percentile of United States residents identify with the ethnicity, which is something that marketers are cluing in to. Here, a variety of different verticals are identified as areas that are pinpointing the cultural group as the main audience.
The U.S.A. aside, Hispanic-targeted entertainment is seeing a rise in many other regions around the world by domestic and international firms that are catering messages to audiences in an ethnic way to not simply garner attention, but also a following that recognizes the attention and respect being paid to them. Whether it's a webisode that's Hispanic-centric or a customized vehicle, advertisers and brands are making distinct choices to better appeal to a diversified audience.
10 Examples of Hispanic-Targeted Entertainment
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State-Focused TV Maps
This TV Show Map Highlights the Most Popular Show Set in Each State
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Converted Library Abodes
The Elena Garro Cultural Center Boasts An Inventive Remodel Concept
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Xbox-Branded Beetles
Microsoft and Volkswagen Team up to Celebrate 10 Years of Xbox in Mexico
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Music-Producing Jackets
The MIDI Controller Jacket Helps Make Fashion Fun
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Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
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Consumer-Led Concert Pricing
Caravana de Emerxencia Lets Attendees Decide on the Ticket Price
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Illegal Immigration Simulations
An Attraction at Parque Ecoalberto Lets You Try a Border Crossing
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Targeted Webisode Ads
The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
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Problem-Oriented Un-Conferences
Opportunity Collaboration Attempts to Reinvent the Code
Related Ideas
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Bold-Colored Tequila Campaigns
Lobos 1707 Tequila Debuted its ‘UnDOMESTICATE’ Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
American Honey Hot Sauces
Local Hive Honey Hot Sauces Exclusively Use 100% United States Honey
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Dubbing Services
ElevenStudios Provides Fully Managed Video & Podcast Dubbing
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Debt Relief Initiatives
Experian Announces a $10 Million Debt Relief for the Hispanic Community
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Versatile Mexican Hot Sauces
The HERDEZ® Habanero Hot Sauce Works with Any Dish
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Human-Like AI Video Dubbing
Bemultilingual Specializes in Dubbing for Content Creators
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Heartwarming Streaming Services
Hallmark+ Shares Feel-Good Content & Exclusive Membership Benefits
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Hispanic Heritage-Inspired Recipes
Jarritos® Marks Hispanic Heritage Month with a Special Event
Mexican Heritage Installations
Tequila Don Julio Launches Global Día de Muertos Celebrations
Latin American-Targeted Esports Experiences
Community Gaming Enters a Partnership with Moonton
Inclusive Soccer Watch Parties
Hisense Partners with Safe-Hub Berlin for Inclusive Watch Parties
Branded Citizen Naturalization Campaigns
Heinz Has Launched Reviews for Naturalization
Tattoo-Inspired Tequila Spirits
Marcado 28 is Made with Agave, Yeast & Specially Sourced Water
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Multi-Sensory Hispanic Pop-Ups
House of Heritage Immerses Visitors in the Flavor of Herdez Salsa
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Pride-Honoring Bird Figurines
Target Dresses Up the Pride Birds to Celebrate this Month
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Latin American Hydration Debuts
PepsiCo is Launching the Gatorlit Hydration Line
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
SaaS Video Production
Vidiosa Offers End-To-End Video Creation for SaaS Brands
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Affordable Tech Campaigns
Hisense Has Launched Its UNLOCK FOR BLACK FRIDAY Campaign
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Comprehensive Entertainment Apps
Bebuzee Has Expanded Its Platform by Adding Bebuzee TV
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
TV Dinner Restaurants
TV Dinners for U Serves Meals to Enhance the Streaming Service Experience
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
Spanish-Language Washing Machines
GE Appliances' New Washer Supports Hispanic Customers in the US
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Super-Fan Tequila Campaigns
Gran Centenario Searches for a Chief Soccer Officer Amongst Fans
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Latin Customer Experience Solutions
Samsung Debuts Smart Xperience for Latin American Consumers
Mexican Holiday-Inspired Subscription Boxes
Hemper Pays Tribute to Día De Los Muertos
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Actress-Backed Retail Giveaways
The Target Circle Holiday Giveaway Stars Hilary Duff
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
Two-Day Multimedia Cultural Events
The Art of Being Latin Takes Place During Miami Art Week 2023
Multi-Language Audio Voiceovers
Human Voice Over Helps Content Creators Reach Diverse Audiences
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Restaurant-Ready Salsa Ranges
HERDEZ® Quemada Charred Salsas Come in Four Flavors
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Affordable Money Transfer Campaigns
Paysend's New Ad Campaign Targets Hispanic Consumers in the US
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Asian Creator-Specific Support Platforms
Fellaz Joins Mokster Films to Support Asian Creators
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Personalized Game Show Generators
Quizado Lets You Host Your Own Family Feud-Style Game Nights
Musical Heritage Month Campaigns
Spotify Celebrates Latinx Heritage Month with "Estamos Ready"
Indie Game-Adapted Movies
The El Paso, Elsewhere Game is Getting Turned into a Movie
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo