Microsoft and Volkswagen Team up to Celebrate 10 Years of Xbox in Mexico
Andrew Sztein — January 10, 2013 — Autos
References: thebeetle.mx & kotaku
Usually when someone uses the words 'bug' and 'Xbox' in the same sentence, they're talking about frustrating gaming glitches. In this case however, they would be talking about the special tenth anniversary Xbox-branded Volkswagen Beetle. The design features the same color scheme, logos and general aesthetic associated with the Xbox brand.
Unless you live in Mexico, you won't be able to get your hands on one of these beautifully branded Beetles, as they're only available south of the border. In an interesting part of creative marketing, interested purchasers must submit their Xbox Live Gamertag onto Volkswagen's website in order get more information for a purchase. On the flip side, customers will also get a free Xbox 360 console with a copy of Forza Motorsport 4, a popular racing simulation game.
Unless you live in Mexico, you won't be able to get your hands on one of these beautifully branded Beetles, as they're only available south of the border. In an interesting part of creative marketing, interested purchasers must submit their Xbox Live Gamertag onto Volkswagen's website in order get more information for a purchase. On the flip side, customers will also get a free Xbox 360 console with a copy of Forza Motorsport 4, a popular racing simulation game.
Trend Themes
1. Brand Collaborations - Partnerships between companies based on shared aesthetics and interests are becoming increasingly popular as a marketing tactic.
2. Experience-driven Marketing - Marketing strategies that offer unique, immersive experiences to consumers are seeing success in creating brand loyalty and engagement.
3. Geographically Targeted Promotions - Promotions and products targeted specifically towards certain regions or countries are becoming more common as companies seek to increase market share in localized markets.
Industry Implications
1. Automotive - Collaborations with other industries, such as gaming, offer automotive companies opportunities to expand their target market and create unique, limited edition products.
2. Gaming - Gaming companies can explore partnerships with other industries, such as automotive, to create limited edition products and promotions that appeal to their target demographic.
3. Retail - Retailers can use experience-driven marketing to create unique product launches that offer more than just a transaction, increasing customer engagement and loyalty.
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