Ah, the world of dreams. Sometimes, dreaming means a blissful walk through a fantasy world you never want to leave; other times what you see behind closed eyes is so frightening, you try willing yourself to wake up.
From innovations that give you sweet dreams like dream-enhancing CDs to things that would appear in only the worst nightmaresâ€"Circus Nightmare Photography, for instanceâ€"this cluster is dedicated to the unavoidable and unknown land of dreams.
Implications - Consumers are fascinated by dreams because they're an escapist experience that's separate from their actual lives. As the demand for escapist products is high, corporations may benefit from releasing products and services that satiate this consumer demand.
26 Dreamovations
Sleeptime Creations, from the Safe and Fantastical to the Fearful and Horrific:
Katherinev123 — Oct 1, 2009 — Unique

25
Children's Nightmare Photography (UPDATE)
Scary Work by Joshua Hoffine

24
Nightmare-Inspired Photograpy
"After Dark, My Sweet" by Joshua Hoffine

23
Bizarre Themed Hotel Rooms
Sleep in Coffins and Lion Cages At Berlin's Propeller Island
22
Circus Nightmare Photography
‘Psycho Clowns & Baby Dolls' Will Give You Bad Dreams
21
Insomnia Photography
Pablo Arroyo Captures Sleepless Men on Beds
20
Evil Clown Obsessions
Coulrophobic Nightmares
19
Man-Eating Sleeping Bags
The 'Bear' by Eiko Ishizawa Swallows You Up, Literally
18
Playgrounds from Hell
Slavic Nightmare Park Has Demonic Play Equipment
17
Moving Sleep Photos
Claire Sloan's Sleep For Days Project is of a 6 Hour Exposure of Bed Activity
16
Dream Catching Jewelry
Odelie Chan Gets Spiritual With Nightmare-Fighting Accessories
15
Nightmare-Inspired Dolls
Krypt Kiddies
14
Art to Cure Nightmares
Deranged Digital Mixed Media by Mia Makila
13
Desolate Dreamtography
Michal Giedrojc's 'Dreams' Catalogues the Creepier Side of Sleep
12
Sleeping With Ghosts
10 Haunted Bed and Breakfasts
11
Blood-Sucking Infestations
EPA Bedbug Summit to Take the Bite Out of Sleeping
10
Virtual Brainwashing
OrangeDream Cyber MC
9
Humanroid Plays Back Your Dream
Sleep Waking
8
Snooze-Inducing Toothpaste
PearlyDreams Oral Hygiene & All Natural Sleep Aid
7
Internet Insomniacs
Online Therapy, "Sleep Healthy Using the Internet," Provides Relief
6
Bad Dreams as Art
'Welcome to My Nightmare' Installation
5
Dream Interpretation Art
Mexican Collective Explores the Manifestations of the Subconscious
4
Spam-Free Sleep Solutions
The Dream Captcha
3
Freaky Dreamography
Slumber-Inspired 'Pf arc' Drawings Will Give You Goosebumps
2
Creative Dreamcatchers
Unique Handcrafted Arts to Help Keep Nightmares Away in Style
1
Dream Enhancing CDs
‘Virtualdreamer.com' Adds Context to Ocean Waves
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Sleeping-Friendly Duvet-Like Parkas
The ZZZN Puffer Jacket Supports Sleep Anywhere
Infrared Performance Sheets
Sunlighten X Hologenix Use Tech to Support a Restorative Sleep
Ethereal Self-Care Collections
The Dream Collection by Rituals Targets Gen Z
Smart Sleep Headbands
Somnee Has Been Noted as a Transformative Innovation by Fast Company
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Immersive Festival Haircare Activations
Method Returns to Coachella with 'Dream in the Desert'
Immersive Horror Games
Eyes Never Wake's Monster Sees Players Through Their Webcam
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Sustainable Silk Accessories
Emily's Pillow Launches Beauty-Enhancing Sleep Products in Canada
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Surrealist Phone Cases
The Salvador Dalí x CASETiFY Collab Elevates Everyday Accessories into Art
Transforming Smart Bouncers
Elvie Rise, Launched at CES 2025, Goes from Baby Bouncer to Bassinet
Sustainably Chic Sleepwear Collections
Half Asleep is a Women’s Clothing Brand with Cozy Capsules
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Friendship-Inspired Fragrances
Coach Dreams Moonlight Captures the Essence of Enduring Bonds
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Limited Edition Dream Sprays
Lunya and Heretic Introduce the Sleep-Improving Euphoric Dream Spray
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Exclusive In-Store Sleepovers
M&M'S is Hosting a Special Experience for a M&M'S Fun Club Member
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Dreamy Pajama Lines
Organic Basics Introduces a New Line of Pajamas with Comfort in Mind
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Dream-Adorned Mosaic Benches
Kite and Alisha B Wormsley Create a Range of Cosmologyscape Benches
Dream-Based Cocktails
Tanqueray No. TEN's Cocktail of Dreams Project Uses EEG Technology
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Sleep-Focused Hotel Offerings
The Equinox Sleep Lab Unlocks the Future of Sleep Tourism
Decadent Ready-To-Drink Lattes
Bones Coffee Company Expands with Salty Siren and Cookies N' Dreams
Silk-Forward Retail Experiences
The LILYSILK Concept Store in NYC Offers an Immersive Experience
Functional Household Product Concepts
Dami Seo Designs the Soom Concept for Household Items
Custom-Designed Infant Swaddles
The Ollie World's Premium Swaddle Enhances Baby Comfort
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Sleep-Focused Travel Campaigns
KAYAK Launches its 'In Search of Sleep' Campaign
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
AI-Generated Streaming Services
DreamFlare AI to Offer Interactive AI Storytelling for Creators
Airy Sunscreen Foams
Sun Dreams by Pacifica Beauty is Illuminating & Skincare-Infused
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Unconventional Soothing Sleep Aids
KFC and Hatch Create the Kentucky Fried Chicken Rain Sounds
Co-Branded Sleep Studies
IKEA U.S. Partnered with the National Sleep Foundation
Immersive Anime Events
The 'ANIME TOKYO NIGHT' Projection will Bring Anime Series to Life
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Featherweight Silk Sleep Masks
Drowsy Sleep Co Recently Released Its Featherweight Silk Sleep Mask
AI-Designed Pillows
The Cloud 9 Pillow Incorporates Top Features Consumers Desire
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Sleep-Focused Music Events
Nominom Organized a Sleep Concert in Seoul, Korea
Lavender-Scented Blankets
The Cool Calm Cotton Set by D.S. & Durga Provides Multi-Sensory Comfort
Nap-Inducing Lulling Robes
Konel Developed the ZZZN Sleep Apparel System Concept
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Noise-Reducing Silicone Earplugs
The New Loop Dream Earplugs are Designed for Sleep
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Glow-in-the-Dark Collectible Creatures
Smiski Hippers are Designed for Decorating Your Space
Record-Breaking Retailer Slumber Parties
This IKEA Pyjama Gathering Has 2,052 Co-Workers
Personalized AI Bedtime Stories
Good Night Bedtime Stories Includes Your Child's Name & Interests
Personalized Sleep Tracks
Huggies' Sound of a Hug App is Targeted at Infants
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Fashion-Inspired Sleep Aid Campaigns
Unisom is Partnering with Fashion Designer Christian Siriano
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Cosy Nights-Inspired Candle Collections
NEOM Wellbeing Debuts Its Cosy Nights Collection
AI Emotional Interaction Technology
Fantasiatoy Unveils a Groundbreaking Product at AVN Expo
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Advanced Diaper Designs
Dreamshields® Technology is Being Integrated Into European Diaper Designs
Dense Cuddlable Plushies
The Sleepy Blobfish Plushie Provides Children Comfort when Held
Calming White-Noise Speaker Concepts
Jinkyo Han Designs the White Noise Speaker Idea
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Horror-Themed VR Worlds
Blumhouse is Creating the 'Horrorverse' for Meta Quest 3
Pillow Fort Hotel Retreats
Emma Unveils a New Sleep Retreat for Guests Driven by Nostalgia
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Mulberry Silk Sleep Masks
Dore & Rose Launches a Deep Sleep Mask with Premium Health Benefits
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
AI-Tailored Bedtime Stories
Slumber Stories AI Tells Stories Based on a Child's Interests
Blackout Napping Hoodies
Cabeau Unveils the Nap Now Hoodie for Seamless Napping On-the-Go
Sleep Support Fairy Tales
Pukka Herbs' Sleepless Beauty Reimagines a Classic Story
Screen-Free Sleep Companions
Tonies' Sleepy Friends Support Restful Bedtime Routines
Sleep Product Discounts
Sleep Deals Finds Weekly Discounts on Top Sleep Products
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Freeze-Dried Sleep Supplements
Vmores' Sleep Tablets Share Potent Dry Herb & Flower Extracts
Customizable Color-In Sleepwear
The Crayola x Hanna Andersson Collection Inspires Creativity
Circulation-Promoting Sleepwear Lines
Hologenix and DAGi Debut a Collaborative Sleepwear Line
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Sleep Music Generators
The Sleeping Music Generator Offers Tailored Soundscapes for Better Sleep
Sleep-Promoting Candle Designs
NEOM Wellbeing Boasts the Perfect Night's Sleep Scented Candle
Sleep-Enhancing Mobile Apps
Munice's Miracle Night Uses Customized Audio to Enhance Sleep
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Positive Affirmation Journals
Daily, Nightly Offers Customized Affirmations to Uplift and Inspire
Deep Sleep Patches
Deeps' Patches Help Users Fall Asleep Faster and Stay Asleep Longer
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
AI-Powered Career Exploration Platforms
Google's Career Dreamer Utilizes Artificial Intelligence
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Advanced Sleep Aid Apps
Neuromoment Has Launched a Crowdfunding Campaign on Indiegogo
Story Personalization Platforms
Bedtimefable.AI Creates Magical Moments Through Storytelling
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Functional Sleep Solutions
Standard Fiber Launched a Dr. Scholl's Bedding Collection
Innovative Advanced Pillow Technologies
The Brain Sleep Pillow Aids a Healthier Lifestyle
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Seasonal Thanksgiving Dining Experiences
Sunday Dreamin’ in NYC's East Village is Holiday-Ready
On-Demand Mattress Deliveries
Mattress Firm and DoorDash Partnered to Offer Same-Day Delivery
Dream Analysis Tools
DreamOracle’s AI-Powered Interpretation Tool Helps You Discover Deep Meanings
Personalized Comic Book Creation
DreamCanvas Creates Comic Adventures Starring Your Loved Ones
Two-Step Nighttime Supplements
Drowsy's Beauty Sleep Clinic Boosts Overnight Skin Regeneration
Sleep Hygiene Series
Westin & goop’s Sleep Training for Grown-Ups Helps Travelers Rest Better
Personal Mood-Centered Entertainment
Moodflix Offers a Diverse Range of Content Based on Your Mood
Contemporary Classic Horror Games
Still Wakes the Deep Immerses Players in a Scary Game
Comfort-Focused Sleep Solutions
Standard Fiber Launches a New Sleep Collection Under Dr. Scholl's
Dream Interpretation Apps
Dreamify Provides Insights And Interpretations Of Your Dreams And Mind
Endless Bedtime Stories
StorrryNights Creates Personalized, Everlasting Bedtime Stories For Kids.
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Personalized AI Sleep Stories
The Sleep Story Generator Promotes Deep Relaxation
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Transformational Soundscape Sleep Apps
The 'Dwellspring' App Helps to Optimize Rest
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Dream Decoding Tools
Dreamseer Helps you Explore Deeper Into Your Psyche
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Lottery-Inspired Alarm Clocks
Ho Hyun LIM Designs the Fortune Clock with Dynamics
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
SEO Resource Hubs
Daydream Library Offers SEO Insights, Case Studies, and Strategy Guides
Gentle Wake-Up Alarms
Wonderwake Gently Wakes You with Calming Sounds for a Peaceful Start
Distraction-Free Alarm Clock Concepts
Ahmed Rashad Designs the Sleek Wireless Clock Chargers
Eyelash-Friendly Sleep Masks
The Drowsy Sleep Co Eyelash Protecting Eye Masks are Silk-Covered
Digitized Travel Wishlists
Wish2Go Let's Users Save Locations to Bring Travel Dreams to Life
Enchanting Folklore-Inspired Hotels
Marcel Wanders Designs the Kimpton BEM Hotel in Budapest
Dream-Achieving Management Apps
DreamStore Offers Tangible Steps to Work Toward Your Goals
Data-Tracking Sleep Fans
Sleepfan Helps People Sleep and Provides Meaningful Insights
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Sleep Technology Partnerships
Evezari is Opening a Sleep Research Center with KAIST